A Look Into the Las Founders Marketplace


Pictured is a light skinned Afro-Latina woman sitting on an Alegria Publishing bus smiling away from the camera. She is wearing a grey turtleneck, and light denim pants. She has light brown and blonde hair in an afro.

The Latine community is brimming with talented and inspirational jefas, and we are so honored to showcase them this weekend at our inaugural #WeAllGrow Las Founders event.

Our SOLD-OUT #WeAllGrow Las Founders is this weekend, and we’re buzzing with excitement for all we have coming to you this Saturday! Not only will we have a day full of informative and resourceful talks and breakout sessions that will help elevate your business to the next level, we’ll also have our Las Founders Marketplace open all day long.

Our Las Founders Marketplace will showcase the businesses of all of our speakers, and not only will you have the opportunity to support and shop from their businesses, but you’ll also have the opportunity to connect with them at the Marketplace.

Get an inside look at the amazing founders and businesses that you can expect to see this weekend below.

Our Las Founders Marketplace features:

Valde Beauty

Founded by Margarita Arriagada

Valde is a beauty brand that celebrates the beauty of authenticity and being you with emphasis. Valdé’s founder Margarita Arriagada, a fashion, home interiors, and beauty industry veteran and champion of women entrepreneurs, began the company as an homage to her mother’s courage and determination. It has now become an artistic tribute to all women.


Founded by Susie Plascencia

Humo is on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.

Todo Verde

Founded by Jocelyn Ramirez

Todo Verde is a food business inspired by Latin American roots and flavors that provides healthy and delicious plant-based, culturally relevant dishes and seasoning to the Los Angeles community and beyond.

Lil’ Libros

Founded by Patty Rodriguez

In a world with a shortage of bilingual books for children, two mothers began their mission to introduce bilingualism and Latin American culture through picture board books. Lil’ Libros was created to inspire parents to read to their children and encourage them to do so in two languages. 

Only Child

Founded by Lina Cordero

Only Child is a full-service design studio passionate about building brands that uplift & support women. With over 12 years of experience, Lina Cordero and her team work with founders and entrepreneurs to help them create, re-imagine and carry out the brand of their dreams.

Dream & Manifest Journal

Founded by Julissa Calderon

This Afro-Latine actress, writer, and comedy producer/ director from Miami launched her Dream & Manifest Journal to encourage people to tap into the power of writing to manifest. She attributes much of her success to this technique and knows that everything you want is attainable, it just takes a little magic and intention.  

Alegria Publishing

Founded by Davina Ferreira

Alegria Publishing was born out of a passion for telling Latine stories that matter, especially those created by Latine women who have been silenced for too long. Its mission is to publish books with social consciousness themes & educational value out into our world and the Latine community.

Mixed Up Clothing

Founded by Sonia Smith Kang

Mixed Up Clothing is a multicultural children’s clothing brand dedicated to sharing the world’s vibrant cultures and creating a space where multiculturalism is highlighted and diversity is celebrated.


Founded by Rebecca Alvarez Story

Bloomi is trusted destination for clean intimate care and inclusive sexual education and intimate health essential for all bodies. It developed plant-based essentials to ensure toxic ingredients never touch your intimate areas.

Water Healing

Founded by Rocio Navarro

Rocio is a healing artist whose mission is to provide education and awareness of the healing properties of water. The process is meant to uncover limiting truths and create a more intimate communication with your soul and your healing.

Karla and Co.

Pili Montilla, CMO & Partner

Pili Montilla is a Karla and Co. partner, a clothing brand created in 2017 to give Latina’s a way to express their unique culture in a fun and authentic way. The brand strives to bring presentation through a positive lens and allows you to celebrate your culture.


Founded by Mala Muñoz

Mala Muñoz, is the co-founder, co-host, and Co-Producer of Locatora Radio and the Podcast Marijuanera, where comedy meets cannabis. Through her work, she aims to destigmatize cannabis use in the Latinx community.

Xicali Products

Ruth Jazmin Aguiar, Partner

Xicali provides all natural CBD remedies for skin care, women’s health, pain relief and more. With deep roots in social & environmental justice, they provide the community with ethically-made and effective products without using harsh pharmaceuticals & chemicals.

DDC Accounting

Founded by Vanessa Duran

DDC Accounting is dedicated to boosting success for small businesses by supporting via bookkeeping and accounting so businesses can focus on the day-to-day. 

Business and Trademark Attorney

Founded by Taylor Tieman 

Whether your business is in its infancy or you’re a seasoned business owner finally seeking legal guidance, Taylor strives to offer business owners a unique, accessible, and holistic approach to legal representation and strategy. 

If you’ve locked in your tickets for our sold out Las Founders this Saturday, we can’t wait to see you! Gear up for a transformative day this Saturday, July 30 at Rolling Greens in Downtown Los Angeles. You can learn more about this inspiring event that will drive your founder’s vision forward here.

This inaugural event is yet another way #WeAllGrow amplifies Latina and femme Latine voices. We know first-hand the power of community to catapult growth in each other. So even if you’re not attending the event, tap into the power of community by joining our digital community AMIGAS. It’s our digital home where you can connect, heal, and grow with amigas and amiges! 

About the Author

Chantelle Bacigalupo

Chantelle Bacigalupo is #WeAllGrow Latina’s Editorial Staff Writer. She is a Bolivian-American photographer, multimedia journalist, and activist based in Brooklyn, NY. Her work focuses on issues ranging across immigration, social & environmental justice, preserving Indigenous cultures, and reproductive justice.





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