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Celebrating Four Latina Jefas on National Entrepreneur Day


Meet four remarkable Latina entrepreneurs, each exploring distinct realms of entrepreneurship. From navigating personal trauma to harnessing the power of manifestation these trailblazing women defy conventional boundaries.

In honor of  National Entrepreneur Day, we are highlighting four Latina entrepreneurs who built their businesses from the ground up on their own terms. Check out their businesses and listen to these inspiring conversations dripping in exclusive tips and wisdom.

Navigating Trauma as An Entrepreneur w/ Brujas of Brooklyn

These Dominican hermanas are Ph.D. Yogis, Brujas, and Professoras are dedicated to helping BIPOC cycle-breakers heal trauma through yogic science practices. We dove into a conversation with Griselda and explored what building a business looks like while navigating the process of healing trauma. While children of immigrants are envisioning a new way to work that does not include working ourselves to the bones as our parents, it’s a new frontier.

A consistent theme Griselda emphasized was the importance of presence. Learning to be present with your body about when it’s time to rest or recognizing if our trauma is sabotaging our business – awareness is key. Amiga, don’t let your traumas get in the way of building your dream business. Listen to the full conversation to hear Griselda’s wisdom based on her first-hand experience.

How to Leverage Manifestation to Grow Your Business w/ Julissa Calderón

Julissa Calederón is the founder of the Dream and Manifest Journal – a tool that you definitely want to include in your entrepreneurial toolbox. You might recognize the Dominican-American actress, producer, and writer from the hit Netflix show GENTEFIED. As an entrepreneur, she creates thoughtfully designed products to help you realize your potential and live a happier, more fulfilling life.

Our conversation with multi-faceted talent explores the power of manifestation for your business and life in general. If you are a manifestation skeptic, Calderón shares a compelling story that might have you reconsidering the power of this sacred practice. Get your pen and paper out because you’ve got some dreaming to do.

Building a Business that Goes Against Traditional Frameworks w/ Rocio Navarro

How do we break out of the constant hustle and build a business that taps into our natural rhythms? Rocio Navarro is a somatic healer, guiding people through meditations and physical exercises to help release traumas using water as a healing medium. Rocio is a beautiful example of an entrepreneur who has broken out of the mold to create an intuitive business framework. 

Join this conversation with Rocio Navarro to explore the edges of your business framework and explore what is possible. After all, you are the entrepreneur, so you have autonomy over a business setup that best suits you. As the world shifts, lean into your intuitive guidance to build a new kind of business.

How to Support Yourself as a Profitable Creative w/ Kathy Murillo

You can be a true creative and know how to manage your business to make it profitable. Founder of The Crafty Chica, Kathy Murillo, has learned to navigate the ebbs and flows of a creative business, and it includes harnessing the power of ‘no’, setting boundaries with clients, and gut-checking projects. 

Join this conversation with Kathy and learn applicable tips to make your hobby a full-time business. She offers an approach that preserves the creative heart but puts important boundaries around the logistics.

Listen to the full interviews and join the conversation in the Amigahood!

About the Author

Chantelle Bacigalupo

Chantelle Bacigalupo is #WeAllGrow Latina’s Editorial Staff Writer. She is a Bolivian-American photographer, multimedia journalist, and activist based in Brooklyn, NY. Her work focuses on issues ranging across immigration, social & environmental justice, preserving Indigenous cultures, and reproductive justice. You can read more of her pieces here.




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