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Susie Jaramillo Builds a Kids Entertainment Empire Centering Our Cultura

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The Emmy-nominated director, artist, and storyteller Susie Jaramillo is the creative heart of Encantos, a world-class entertainment brand for children inspired by a world of cultures.

After the Venezuelan-American mother of two, Susie Jaramillo, failed to find music and stories that incorporated Hispanic culture for her kids, she created it herself. The Emmy-nominated director, artist, and storyteller is now the creative heart of Encantos, a world-class entertainment brand for children inspired by a world of cultures. As Co-Founder and Chief Executive Officer of Encantos, she creates the vision and sets the bar for brilliant stories with captivating and diverse characters that will endure the test of time. In fact, the kids’ entertainment empire has been listed as one of Fast Company’s “World’s Most Innovative Companies” for 2021.

The company’s family brands include the Emmy-nominated and 2x Kidscreen award-winning preschool brand Canticos; Tiny Travelers, designed to introduce children to the countries and cultures of the world; and Skeletina, a book series about a little girl who lives in the In-Between world and helps children deal with their nightmares. Through her vision, these franchise brands celebrate and elevate culture, strengthening the Latino community’s morale so that our children will grow up inspired and proud of who they are.

The younger generations will carry the torch for the evolution of our cultura, and Susie Jaramillo’s commitment to her vision is seeding a culturally abundant future.


Astrology sign:

Capricorn

How do you define being a Latina of Impact?:

A Latina of impact creates a wave of positive influence in her community and beyond through her life’s work.

How does your WHY play a role in your mission, vision, and work you do in this world?

I’m an artist and a storyteller who loves who we are as a people and has built a business around world-class story-based franchise brands that celebrate and elevate culture, strengthening the Latino community’s morale so that our children will grow up inspired and proud of who they are, and the rest of the world can also see the magic in us.

What is your vision for Latinas in your respective space, and how do you see supporting emerging Latinas who also want to make an impact like yourself?:

Know yourself well. Lean into your strengths and connect with kindred spirits who complement and appreciate your skill sets. Have a growth mindset and learn from everybody (older and younger!) Work hard and become the best at what you do. Be true to yourself and the little voice inside you. Go on a journey that will allow you to find the problem that you are uniquely qualified to solve. If you trust yourself and work hard, you will undoubtedly have an impact.

Follow Susie Jaramillo:


Instagram:

www.instagram.com/sujaramillo

www.instagram.com/canticosworld

TikTok:

www.tiktok.com/@canticosworld

Website:

www.encantosworld.com


About the Author

Chantelle Bacigalupo

Chantelle Bacigalupo is #WeAllGrow Latina’s Editorial Staff Writer. She is a Bolivian-American photographer, multimedia journalist, and activist based in Brooklyn, NY. Her work focuses on issues ranging across immigration, social & environmental justice, preserving Indigenous cultures, and reproductive justice. You can read more of her pieces here.

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