Announcing the Amigas in Business Pitch Competition Grant Winners


Starting a business is not for the faint of heart, but there is nothing like feeling anchored into your purpose and watching your impact ripple. #WeAllGrow truly values the courage it takes to commit to your vision, so we partnered with Capital One to support Latina entrepreneurs who are overcoming challenges and growing their businesses. Meet the winners of our very first Amigas in Business grants!

At our #WeAllGrow Summit Latina Makers Market this fall, we invited jefas to visit Capital One’s booth to share their business pitch on video for a chance to win one of three grants in the amounts of $5,000, $10,000, and $15,000. With so many incredible Latines breaking down barriers and creating new realities for our community, it wasn’t easy to select only three. However, we are so excited to announce the official winners of the Amigas in Business Pitch Competition. We cannot wait to watch their businesses continue to soar! 

“At Capital One, we know that small businesses are the cornerstone of communities across the country. We are excited to partner with #WeAllGrow in uplifting Latina entrepreneurs, because when the Latina community grows, we all grow.”

Brigida Perez, Senior Business Banker, Capital One

1st Place: Babes of Wellness

Babes of Wellness – Founded in 2018, Babes of Wellness is a Latina-owned women’s only gym/studio located in Compton bridging the world of mental and physical health. Babes of Wellness teaches women to move their bodies through a wide range of coaching sessions, including private one-on-ones, Power Yoga, Pilates, Dance, and strength & conditioning classes.

“Babes of Wellness is merging the world of movement and mental health into one, making wellness accessible for women of color and other underrepresented identities.”

– Kat Novoa, founder of Babes of Wellness

2nd Place: Neems

Neems –  Neems is on a mission to inspire confidence through the power of perfectly fitted jeans. They create high-quality denim jeans that are individually crafted to specific measurements. Each pair is made from locally sourced deadstock denim that would have otherwise ended up in landfills or incinerators. 

“Our customers are that remaining 90% of people that just don’t fit into the traditional representation in the fashion industry. Think about tall people, short people, plus, curvy, apple body, pear body. We make jeans to make those people feel good and represent their body in the fashion industry.“

– Daniela Rodriguez-Firmani, founder of Neems

3rd Place: Vida Bars

Vida Bars – Vida Bars develops salon-quality products for curly hair that are made to minimize environmental impact. The shampoo and conditioner bars are formulated without sulfates, silicones, parabens, artificial fragrances & phthalates, all while being sustainable.

“I had just started taking care of [my curly hair]. I had flat ironed my hair for 20 years, and I was finally embracing my own natural hair. And whenever I couldn’t find a sustainable option, I launched Vida Bars.”

– Ana Nuñez, founder of Vida Bars

A big congratulations to these amazing Jefas and their courage to participate in the Amigas in Business Pitch Competition. 

Coming Soon! 

We know you are eager to sink your teeth into more resources and information as you blaze your path as a jefa. So stay tuned because we’ll be bringing you Amigas in Business conversations in 2023 filled with tips to keep you clear, focused, and prepared on the entrepreneurial journey.




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