Get ready for a day crafted to take you through a journey intended to make you feel and believe in the jefa powers within you. The 2024 Las Founders will offer opportunities to be in community, be inspired, be mentored, and learn from successful Latina founders how to fund, scale, and nurture our businesses from a place of ease. You were made for this jefa, and you can achieve your dreams with ease.
Mainstage Sessions
Breakout Sessions
7:30 AM
Registration Opens
8:00 AM
Breakfast Bites
Presented by Nationwide
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Gifting Lounge
Build Your Own Gift Bag
8:30 AM
Latina Makers Market
Presented by Capital One
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Sponsor Pop-Ups
9:00 AM
Mainstage Morning Session
Presented by City National BankÂ
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Welcome by #WeAllGrow Partners
Ana Flores, Vanessa Santos & Patty Arvielo
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Thrive with Ease Grounding
Speaker: Ana Flores
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Thrive With Ease Real Talk
Speaker: Alejandra Campoverdi
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Las Founders Legacy Award. Presented by City National Bank to The López Siblings: Paulina, Fernando, Bricia & Elizabeth López
Moderator: Yarel Ramos
10:30 AM
Deep Dive Workshop Sessions #1
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Elevating a Fashion and Apparel Brand
Speakers: Nathalia Gaviria, Cindy Castro, Johana Hernandez & Alejandra Aguirre
Moderator: Pili Montilla
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From Bootstraps to Multimillion Dollar Business: Lessons from the Founder of Hedley and Bennett
Facilitator: Ellen Bennett
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The Power of Storytelling
Facilitator: Regina Carrot
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1:1 Wealth Charlas
With J.P. Morgan Wealth Management
11:30 AM
Snack + Connect Break
12:00 PM
Deep Dive Workshop Sessions #2
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The Intersection of Motherhood and Entrepreneurship
Panelists: Kayla Castañeda, Paulina López & Mónica Fonseca
Moderator: Zoila Darton
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The Truth About Wholesale
Facilitator: Sandra Velasquez
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The Key Elements That Power Community-Led Growth
Facilitator: Christina Olivarez
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Funding Your Company: An Expert Townhall
Facilitator: Nathalie Molina Niño
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1:1 Wealth Charlas
With J.P. Morgan Wealth Management
1:00 PM
#AmigasInWealth Charla + Lunch
Presented by J.P. Morgan Wealth Management
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Thrive With Ease Real Talk
Speaker: Julissa Calderón
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Wealth Charla: Paving New Caminos To Generational Wealth
Speaker: Linda GarcÃa
2:30 PM
Deep Dive Workshop Sessions #3
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Scaling Indie Beauty Brands
Panelists: Mabel – Luna Magic, Jessica Monzalvo – SBJ Essentials, Cece Meadows – Prados Beauty, Ydelays Rodriguez – Golden Dream Beauty
Moderator: Margarita Arriagada
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The Art of Licensing Designs to Build Your Brand
Facilitator: Kathy Cano-Murillo
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Magnetic Storytelling: Crafting a Content Strategy That Attracts DREAM Opportunities
Facilitator: Andrea Casanova
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Authenticity as a Strategy
Facilitators: JZD – Jennifer Serrano & Verónica Vasquez
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1:1 Wealth Charlas
With J.P. Morgan Wealth Management
3:30 PM
Snack + Connect Break
4:00 PM
 Mainstage Closing Session
Presented by City National Bank
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Thrive With Ease Real Talk
Speaker: Patty Delgado
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Limitless Possibilities Fireside Chat
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Closing Panel: Entrepreneurial Success Rooted in Self-Worth
Speakers: Cassandra Morales Thurswell & Sonia Guzmán
Moderator: Vanessa Santos
5:15 PM
Sunset Cocktail Celebration
Presented by Lexus
