Amigas in Business Live 2024 | #WeAllGrow Latina

Igniting Latina Entrepreneurs to Thrive

A full-day IRL experience
With a $100K live pitch competition

THANK YOU FOR JOINING US!

The Amigas in Business Live was a transformative full-day conference that elevated the business acumen of over 300 Latina entrepreneurs. Attendees enjoyed a day filled with game-changing programming designed to help them thrive, strengthening their business skills and gaining actionable insights that propelled them from thinking about their goals to achieving them.

Congrats to our grant winners! Congrats to our grant winners! Congrats to our grant winners! Congrats to our grant winners!

MEET THE AMIGAS IN BUSINESS PITCH COMPETITION GRANT WINNERS

Karina MARTINEZ &
jennifer yepez-blundell

Co-Founder & CEO,
Co-Founder & COO
DRAFTED

Johana
Hernandez

Designer & Owner
GLAUDI

Gabi
Day

CEO, Founder & Formulator
Bright Body

Connect. Ignite. Transform Connect. Ignite. Transform Connect. Ignite. Transform

The 2024 AGENDA

10:00 AM – 11:00 AM

Registration & Breakfast Mingle

11:00 AM

Unleashing Limitless Potential: Welcome Remarks

with Ana Flores, Patty arvielo & Vanessa Santos

Join us for an inspiring and motivational opening as Ana Flores, Patty Arvielo and Vanessa Santos, the dynamic trio behind #WeAllGrow, take the stage to deliver their heartfelt welcome remarks.

11:05 AM – 11:20AM

Awakening Our Essence:

A Sound Healing Journey to Connect and Elevate

with Tiffany Leonardo

At #WeAllGrow, we believe in honoring the whole self – mind, body, and spirit. Start the day with a sacred grounding moment led by Tiffany Leonardo, where we’ll awaken our essence and raise our vibration through the power of sound healing.

11:25 AM -11:35 AM

Amigas In Business Entrepreneur of the Year Honoree:

Purpose, Self-Validation, and Pivoting to Success

with Cassandra Morales Thurswell and vanessa santos

Join us for our keynote fireside chat with Cassandra Morales Thurswell, Founder & CEO of Kitsch, our inaugural Amigas In Business Entrepreneur of the Year. Cassandra will share her journey of honoring her purpose, validating herself as a Latina entrepreneur, and knowing when to pivot for sustainable growth.

11:40 AM – 12:25 PM

Nurturing Your Mental Well-Being:

Honoring Growth and Nourishing Yourself as an Entrepreneur

Moderator:

Vanessa Santos

With Alexis Garcia, Adriana Alejandre & Melinda Solares

In this powerful panel discussion, join our industry experts as they delve into the art of nurturing your mental health as an entrepreneur. Discover how to honor your growth edges while nourishing your mind, body, and soul, ensuring a sustainable and fulfilling journey.

12:30 PM – 1:00 PM

Amigas in Business Live Pitch Competition!

Witness three incredible Latina founders pitch their business dreams to win one of three grants: $50K, $30K, or $20K. Feel the entrepreneurial fire as they captivate the audience with their vision, passion, and innovative ideas.

1:00 PM – 2:00 PM

The Lunch Hour Experience

During this open lunch hour, savor bites from Northgate Market. Explore the Founders Corner to shop new Latina-owned brands and experience Nopalera’s product demonstrations. Enjoy cosmic business forecast readings by Jasmin ‘Esoteric Esa’ and connect with fellow entrepreneurs in the Capital One Café to build a supportive network for your ventures.

2:00 PM – 3:30 PM

BREAKOUT SESSIONS:

Heart-Centered Community Building ‘AMA’

with Ana flores

Dive into the secrets of nurturing a thriving business community with #WeAllGrow Founder Ana Flores. In this candid Ask-Me-Anything session, gain invaluable insights on growing your business and fostering genuine connections that drive success.

Weaving Your Authentic Brand Story as a Service-Based Business

with Wendy Amara

Explore how to create an authentic brand story for the service industry. Connect with clients, build trust, and position yourself as a leading service provider.

Budgeting to Fuel Your Business Growth

with Corissa Hernandez-Paredes

Master the art of budgeting for your small business. Gain insights into creating a realistic budget, managing cash flow, and allocating resources effectively to support your growth goals.

3:30 PM – 4:00 PM

Amigas In Business Winner’s Circle:

How Grant Funding Fueled Their Dreams

Moderator: JACKIE JAMISON

With Alejandra Aguirre, Jessica Monzalvo, Jenny Quezada

Join us for an inspiring panel moderated by Capital One featuring former Amigas In Business grant winners. These trailblazing entrepreneurs will reveal how the funding elevated their businesses and helped them achieve their dreams.

4:05 PM – 5:00 PM

Shattering the Six-Figure Ceiling:

Scaling Your Business to Millionaire Heights

Moderator:

Ana Flores

With Mike Alfaro, Paulina Lopez-Velasquez & Ellen Marie Bennett

Only 1% of Latina-owned businesses reach the million-dollar revenue mark, highlighting the challenges and barriers our community faces. Join us for a candid panel with Latine entrepreneurs who have defied the odds and scaled their businesses beyond the six-figure realm.

5:00 PM – 5:35 PM

Amplifying Your Brand:

Mastering the Art of Digital Marketing for Unstoppable Growth

Moderator:

Tish Galindo

With Andrea Casanova, Cynthia Gonzalez & Reyna Marrufo

Our lineup of viral marketing mavens will share their tried-and-true strategies for harnessing the power of social media, digital platforms, and cutting-edge marketing techniques. Whether you’re just starting or seeking to take your brand to new heights, this session will equip you with the tools and insights to captivate your target audience.

5:40 PM – 6:00 PM

Crowning the Amigas in Business Grant Winners!

with Ana Flores & Vanessa Santos

Witness the joy and empowerment as we award the coveted grants of $50,000, $30,000, and $20,000, propelling these extraordinary women to new heights of success.

6:01 PM – 6:10 PM

A Closing Meditation to Honor Our Achievements

with Alejandra Liera (Purple)

Join us for a sacred closing meditation that will ground us, help us integrate our insights, and prepare us to honor our accomplishments as we embark on a luminous future.

6:11 PM – 6:15 PM

Closing Ceremony

with Ana Flores & Vanessa Santos

As we bring this transformative event to a close, join us for a powerful and uplifting closing remarks session to celebrate the paradigm shift we are collectively ushering in.

6:30 PM – 8:30 PM

Cocktail Reception:

A Toast to Latina Excellence

Meet us at the rooftop terrace, filled with live music, setting the perfect ambiance as we sip on delicious cocktails presented by Delola and bask in the energy of our vibrant community. A toast to Latina Excellence!