Zandra Zuno Baermann is Senior Vice President, Communications and Marketing at UnidosUS (formerly NCLR). In this role, Zandra serves as strategic communications advisor to the CEO and senior leadership; provides vision, leadership, and counsel for UnidosUS’s communications and marketing functions, including its signature events; and manages the development and coordination of integrated marketing communication plans to raise UnidosUS’s profile and increase the organization’s reach and impact.
Prior to UnidosUS, Zandra was executive director at Golin, a leading global marketing communications firm. She served as lead of multicultural marketing, responsible for strategies that engaged the Black, Latino, and LGBT communities. Over the years, she counseled clients like Kaiser Permanente, Nintendo of America, the United States Conference of Catholic Bishops (for the 2015 U.S. papal visit), Walmart, and Wells Fargo. Zandra previously served as marketing director at Golin, leading the agency’s first major global rebranding effort and its 50th Anniversary campaign. Prior to joining Golin, Zandra served as senior consultant at Zimat Consultores, Mexico’s leading communications firm, leading the Gillette and KPMG accounts. She’s also a passionate supporter of civic and community issues, volunteering with several organizations. In 2010, PRWeek magazine named Zandra to its “40 Under 40” list. She holds a master’s in integrated marketing communications from Northwestern University and a bachelor’s in communications from Loyola University Chicago.