Wendy Barba is the Chief Content Officer at FIERCE by mitú. She started at mitú three years ago where she developed the editorial voice for mitú that is present in so much of mitú's social content ranging from Facebook to Snapchat to Originals like “Latinos Don’t Do Basic Snacks." From the beginning, Wendy was instrumental in the growth of mitú's social platforms and helped mitú grow on Facebook from 0 to what it is today, over 3.5 million.
After leading mitú’s editorial team for over two years, Wendy launched FIERCE by mitú, a digital-media and lifestyle brand redefining antiquated views of Latinas. FIERCE is a community that welcomes multicultural women, men and non-binary showing the world that we’re capable of conquering anything and everything.
Before joining mitú, Wendy was an editor and reporter at Wonderwall where she conducted celebrity interviews for the editorial site and its video component.