Leslie was born in San Diego, California and grew up in the San Joaquin Valley. She is the daughter of immigrants from Mexico, and the oldest of three girls. Leslie is the first one in her family to graduate from college. She received a bachelor’s degree in communications studies with double minors in Spanish and journalism from Sacramento State. During the day, Leslie Valdivia works as a full-time marketing and public relations young professional. She works on various social marketing campaigns that impact community and social behavior changes for clients across California. Her primary focus is on using marketing and communications strategies to reach low-income communities and communities of color.
At night, Leslie is the co-founder of Vive Cosmetics, a beauty brand for the Latinx community that celebrates all things beauty and culture. This company was created from a deep love for her Latinx community, women empowerment, and cultural and identity pride. Upon realizing all the opportunities she had to create something really special, something never done before, Vive was born. Starting Vive Cosmetics has been a journey of blending her love for working with the Latinx community and Latinas and all things beauty. She feels blessed and extremely grateful to be able to bring this dream to life. The company has been recognized by various Latinx-focused media outlets, including Latina Magazine, where the brand was awarded a 2017 Latina Beauty Award.