Joanna Rosario

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Joanna Rosario, co-founder of Vive Cosmetics, a makeup brand created that combined their love for beauty and cultura in one place. A brand by Latinas for the Latinx community.  She is a half Mexican/ half Puerto Rican (Mexi-Rican) first-generation college graduate with a bachelors in health science and a minor in Child Development. With no business background, she currently runs Three tax offices alongside her husband. Working in the tax industry and being self-employed has opened up her vision to pursue her passion, Makeup, and address the lack of representation of Latina women in the beauty industry, from founders to models. This is why Vive Cosmetics was born. 
As a Latina and a beauty lover, Joanna has ever felt truly represented by any brand out there. So she decided to take it upon herself and create a brand where Latina women can recognize the power they have and feel a sense of belonging and representation. In co-founding this company, She is not only proving to herself that she can overcome her fears and take risks, but she hopes to inspire all of you with the knowledge that you can achieve anything you set your mind to. The only person stopping you is YOU!