Ada Rojas

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A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty -- inner and outer -- to celebrate her Dominican roots and cultivate the Latina community at-large. For the last 10 years, she’s built a strong community of vecinas through her digital platform AllThingsAda.com.

Ada’s unmatched dedication to hard work, her ability to truly connect with tens of thousands of women around the country, and her passion for beauty led her to launch Botanika Beauty, a haircare line inspired by Latina beauty rituals that links past traditions to the present. Through this new venture Ada hopes to change the face of the beauty industry while honoring her culture and showing the world the power of our often overlooked community.

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