Regina Merson

Regina Merson 2018.jpg

Based in Dallas, Regina Merson is the founder and creator of Reina Rebelde, the first makeup line inspired by and created for today’s Latinas, which celebrates the Latina collective, dualistic experience as Rebel Queens. 2018 was a monumental year for Reina Rebelde as the Latina community propelled the brand to capture the attention of its first major retail partner — Target.

Born in Guadalajara, Mexico and raised in Dallas, Texas, Merson left a successful career as a bankruptcy attorney to launch Reina Rebelde, which ties her two loves—cosmetics and her Mexican heritage. A graduate of Yale University and The University of Chicago Law School, Merson is a proud Mexican immigrant carving out her own path in the beauty world.

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