Julissa Prado is an entrepreneur and social media influencer that has garnered a following as an advocate of natural curls, promoting Latina beauty and sisterhood. Julissa holds a Masters in Business from Wake Forest University, is an alumni of UCLA and has held corporate leadership positions at Nestlé. She is the founder and CEO of Rizos Curls line of haircare products launched Oct 2017 to encourage women & girls to be proud of their naturally curly hair and show them that curly hair is beautiful. Rizos Curls has ignited a movement of #RizosReinas embracing their natural curls. In the year and a half since its launch, Julissa and Rizos Curls have accumulated over 300k followers across social media platforms, been featured on Forbes, People, Buzzed, Mitu, Remezcla, shipped to over 60 countries and have over 2 million on average social media monthly impressions.