Alejandra Ruales

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Alejandra is passionate about improving people’s economic lives by developing innovative financial solutions that leverage technology and behavioral science. As a Program Manager for CFSI, she works with financial services providers to develop high-quality products and services that promote financial health for consumers and small businesses. Additionally, she leads the Financial Health Leaders program, where CFSI member companies commit to measuring the financial health of customers, employees, and small businesses.

Alejandra has expertise in impact investing, small business lending, and microfinance. In previous roles, she worked as a research consultant for a start-up focused on blockchain technology, analyzing New Market Tax Credit transactions as part of an impact investing company, and worked with underserved entrepreneurs at Accion.