We’re thrilled to bring you #WeAllGrowMIA
to continue elevating the community’s voices and growth opportunities
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Date & Time
September 10, 2016
8:30 AM – 7:00 PM
Speakers & Mentors
Expect to connect with fellow influencers and key brands during an engaging and informative power brunch aimed at inspiring personal branding development and growth through storytelling.
8:30 AM: Registration Opens
8:30 – 9:30 AM: Breakfast Bites + Sponsors Connect, presented by Honey Bunches of Oats
9:30 – 9:40 AM: Welcome Remarks
9:40 – 10:40 AM: Keynote panel session
What It Really Means To Be Latina #BossLadies, presented by Chase Slate
The rise of female entrepreneurship is researched to be impacting global markets in record numbers. Women all over the world are growing businesses and brands, connecting communities and changing the status quo in business. You can see these impacts online in BIG ways! The Latina #BossLadies with us today are exciting examples of success that comes with guts and incredible work ethic. Marketing products on social media, engaging clients and customers with inspiring digital brands and owning it on their terms makes these Latinas the ultimate #BossLadies. Join us as we discuss the unique challenges of female entrepreneurship, how to scale your business to create wealth and the current social media trends impacting the next generation of female bosses.
10:40 – 11:15 AM: Keynote Chat with Gaby Espino, moderated by Luz María Doria
11:15 AM: Break
11:25 AM – 12:05 PM: Mentor Roundtables
12:05 PM: Disney Parks presentation
12:10 – 1:30 PM: Lunch + Sponsors Connect, presented by Disney Parks
1:30 – 2:30 PM: Breakout sessions
#1 – Grow Your Following Online While Being Your Authentic Self (Workshop)
In this workshop, learn how to breakthrough the noise of a saturated digital landscape by being yourself online. Join author and veteran blogger Nikki Novo in this one-hour clarity session that will give you the brand direction you’ve been searching for. Learn how to spot your unique talents, establish what makes you different, and leverage your personal gifts in order to grow an audience and get brands to notice you. Once you’ve identified your uniqueness, learn how to communicate this both visually and verbally to audiences and brands, establishing yourself as a standout among the crowd.
#2 – Beyond the Blog: Pitching and Killing It in Traditional Media (Panel)
The convergence of influence between new and traditional media is a hot trend in the marketing landscape. Bloggers are landing local and national television campaigns, blending their influence and propelling their growth. But, once you land the dream TV or radio gig, are you ready to kill it? Join our panel of expert Latina Influencers who stretch beyond the blog and into traditional media, researched to still be the most effective method to reach a large consumer base. Our panel will explore behind-the-scene secrets, tips to maintaining your brand and image while partnering with major media companies and the importance of nurturing relationships that can catapult your career.
2:30 PM: Break
2:35 – 3:35 PM: Breakout sessions
#1 – How to Monetize Your Social Media Following and Grow a 7-Figure Business (Workshop)
As a trusted voice in the health and nutrition world, Ingrid Macher’s online presence reaches millions of Latinas every month. Her brand is a full scale business, empowering followers with books, products and practical advice. The phenomenal success of Ingrid’s empire has been case-studied by marketing professionals seeking to understand how one woman can turn a social media following into a 7-figure business. In this workshop, Ingrid will teach us how to attract and engage our ideal followers, identify the most common mistake in scaling, and discover how providing a free gift can lead to thousands – or even millions – in revenue.
#2 – Unearthing Your Brand's Core: How to Identify Your Brand Pillars & Cultivate A Community That's Crazy About You (Workshop)
Gaby and Nadia come together with over 10 years of combined advertising agency experience working with brands from McDonald's to Tiffany & Co. on multimillion dollar campaigns. Brands like these are constantly on the hunt for authentic creators with engaged communities. The core of identifying and owning YOUR brand is defining your brand pillars and your place in the social media spectrum. In this interactive workshop, you will learn top strategies and three exercises you can use immediately to unearth your unique brand magic and grow your tribe.
#3 – Slaying Street Style Photography (Workshop)
Slay: to succeed at something amazing. That’s exactly what Daniela Ramirez and Gabriel Sanchez, the power couple behind Nany’s Klozet, do with each post depicting everyday street style, beauty tips, travel ideas and more. Come to this workshop ready to learn the fundamental components to slaying street photography and expressing an artistic vision that inspires your audience. Based on the storytelling techniques that have launched their influencer success, Daniela and Gabriel will share tips on slaying your photography, your style and your influence.
3:35 – 4:30 PM: Sponsors Connect
4:30 – 5:30 PM: Keynote Panel Session
Behind the Screens: Secrets of Celebrity Influencers, presented by HOLA! USA
After the lights of their day jobs are off, these Latina powerhouses continue to influence audiences through successful blogs and online channels. Take a sneak peek behind the screens and learn the secrets that celebrity influencers utilize to cement their persona onto the hearts of audiences. Our panel of professional journalists and hosts effectively curate voices and brands that audiences connect to, while also balancing the marriage between on-air celebrity and social media intimacy. We’re excited to learn the secrets to maintaining both authority and relevance at this exciting panel of celebrity influencers.
5:30 – 6:00 PM: Keynote Chat with Alejandra Espinoza, moderated by Cristy Marrero. Presented by Hola! USA
6:00 – 7:00PM: Happy Hour + Final Sponsors Connect, presented by Shea Moisture
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