Honey Bunches of Oats, the number one cereal amongst Hispanic consumers, offers a multiplicity of tastes and textures. From the crispy flakes to the unmistakable crunchy oat clusters and the sweet touch of honey, the experience isn’t just one thing, it’s EVERYTHING. To show fans they mean EVERYTHING to the brand, Honey Bunches of Oats is launching a new microsite to give fans the opportunity to star in their own “THIS. IS. EVERYTHING.TM” video. Beginning in September and ending in October 2016, consumers can create and share their unique “THIS. IS. EVERYTHING.TM” video to be entered into a national sweepstakes for the chance to win $10,000 and have their personalized version air in a national ad campaign.