#WeAllGrow Summit

The Beauty of Being Latina: Why Diverse Representation in Media Matters


This year’s #WeAllGrow Summit keynote panel, The Beauty of Being Latina: Why Diverse Representation of Our Community Matters in Media and Ads, was made possible by our title sponsor Dove. Moderated by Carolina Contreras of Miss Rizos Salón and featuring stellar panelists Jillian Mercado, Shakira Barrera, Nolwen Cifuentes and Rosie Molinary, the conversation centered around Latinx representation by the media and why it matters.

In keeping with the theme of this year’s Summit – We Are Changemakers – panelists shared what inspired them not just to advocate for more and better representation in the media, but to use their careers and influence to create the change.

Here’s just a bit of what these women had to say about their commitment to a diverse representation of our community …

Carolina Contreras

Carolina Contreras is the founder of Miss Rizos Salón, one of the first natural hair salons in Santo Domingo, Dominican Republic.


Imagine walking into the toy section of a store and not seeing a doll that looks like you. Imagine watching telenovelas all of your life and noticing that none of the protagonistas look like you. Imagine being enamored by all of the Disney princesses only to realize that none of them have your kinks and your coils. Imagine going to the supermarket and as you’re helping mami with the groceries, you notice that none of those beautiful models on the covers of magazines are brown like you. Imagine being a movie buff and a comic book addict and noticing that none of the leads and the superheroines look like you. Imagine excitedly walking through the hair product aisles in stores and seeing that none of the products or tools were made for you. I grew up thinking that there was obviously something terribly wrong with me. I didn’t know then what I know now and I felt like my mother felt and my mother’s mother felt – that I was born dañada de fábrica and I needed to be fixed.

Jillian Mercado

Jillian Mercado is a model and activist at the forefront of the new wave of models challenging beauty ideals and the lack of representation of people with disabilities in the fashion industry.


I wanted to be an editor to hire people who looked like me because I didn’t see not a single soul out there in like the level that I thought they should be seen … My first gig was a world-wide Diesel campaign and seeing my poster on a boat in Venice, Italy –not California, Venice, Italy! I was like HOLY MOTHER OF GOD! And the amount of love and messages I got from people all around the world, I knew that what I thought my career was to be behind the scenes had to now be in front of the scenes because I had to pave the path of people with disabilities who had never seen themselves anywhere, period.

Shakira Barrera

Shakira Barrera is an actress, dancer and activist. She currently appears on the Emmy-nominated show “Glow” and “It’s Bruno.!”


I became a Fanta girl at 19 and I didn’t know that acting was a job. I grew up with two moms: one of them from Nicaragua, another one from Cuba. I’m first generation. They had no clue that this was actually a career. When I became a Fanta girl it was the first time I used my voice to speak in front of the camera and it was the first time that I knew this was actually a job. Like wow! A campaign, a commercial with my face. At the time I was in college, going through a lot of insecurities and I think that my breakthrough moment was when I realized that I had to step up because the opportunity was there and they wanted me. So it was me accepting that I was a Fanta girl and I had to keep saying it to myself like “they want you, they want you, so you gotta get over it girl ‘cause you got the job.”

Nolwen Cifuentes

Nolwen Cifuentes is a Los Angeles-based photographer known for capturing a mix of raw and dreamy portraiture. Her interests lie in shifting social consciousness, breaking down gender norms and representation.


The only reason I got into photography was to explore being not represented.

Rosie Molinary

Rosie Molinary is the author of “Beautiful You: A Daily Guide to Radical Self-Acceptance” and “Hijas Americanas: Beauty, Body Image, and Growing Up Latina.” She teaches at the University of North Carolina at Charlotte; serves as a national Dove Self-Esteem Project educator; offers workshops and retreats; and speaks on self-acceptance, body image, self-care, the Latina experience, non-profit management and intentional living.


I started using journaling and reflection writing in my classroom a lot and that inspired me to go get a masters in fine arts and creative writing and over the course of that program I wrote a collection of non-fiction essays and poems that were about my coming of age experience through the lens of my ethnic identity, beauty perception and sort of perception of being a woman. And that book was called “Giving Up Beauty.” And at the end of my graduate experience, my final advisor came up to me and said, “Are you gonna publish?” I said, “No, I really belong in a classroom.” He said, “You have a pretty literal understanding of a classroom.” And he said, “Have you learned anything from a book?” And I was like, “Are you kidding? Books saved my life!” He said, “Yeah.” And he said, “Would you have felt better at 16 reading any of the stuff you just spent the last two years writing, would you have felt less lonely?”

At the end of the day, we all just want to be seen.

To watch this whole panel and so much more:

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#WeAllGrow’s CEREMONIA Welcome Party co-created with AARP Proves That Female Energy is Ageless


#WeAllGrow Summit officially kicks off with a party and this year’s party was pure fuego. #WeAllGrow Summit’s CEREMONIA Welcome Party co-created with AARP created a space for the Diosas, Lobas, Brujas, Guerreras and Sabias in us all to harmonize and live life without limits – vivir la vida sin cuenta – for the relaunch of AARP’s #cincuentañeros campaign.

From women on the journey to welcoming new life to those fighting to be seen to those allowing themselves to simply be present, the Ceremonia was a welcoming space for all Changemakers and the public expression that together, not apart, we make a symphony. Five hundred Latinas set the tone for the weekend by honoring their heritage guided by the five archetypes of female energy – Diosa (goddess), Loba (wolf), Bruja (healer), Guerrera (warrior) and Sabia (wise) – brought to life by the Brooklyn Bruja’s surrealist art for each archetype.


The Diosa archetype reminds us of our power and how it’s transmitted throughout generations.


The Loba archetype channels the fearless leader within.


The Bruja archetype celebrates and embraces our capacity to heal.


The Guerrera archetype honors the strength we use to fight injustice and uplift our communities.


The Sabia archetype encourages us to trust our intuition and knowledge.

Flower crowns by PrettyLilThings greeted and encouraged Changemakers to crown themselves poderosas and get on the same vibration to welcome the magic of community in store for #WeAllGrow Summit. The soundtrack of the evening was provided by a live performance courtesy of Las Cafeteras and the musical stylings of DJ Chava.

AARP was on hand and determined to disrupt the conversation around aging by reminding us that female energy is ageless and that we are all a force to be celebrated at every age. The Ceremonia may be over, pero ¡seguimos poderosas!

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How #WeAllGrow Field Trips Transformed the Changemakers Within


#WeAllGrow Summit field trips set the tone for the weekend’s festivities, so what better way to start than with intimate activities designed to transform the changemaker within? This year’s field trips stretched us in ways that provoked our growth and created avenues for each of us to do so in safe spaces, together, not just individually but as a community. #WeAllGrow sponsors know that changemaking is a journey that requires persistence and encouragement from fellow chingonas and they came prepared to equip us with experiences that influence how we understand the world and how we understand ourselves.

We Are Changemakers.



Dove wanted to #ShowUs how far we’ve come, so attendees started the day by writing a letter to their younger selves as a reminder that we are enough. This reflective entry point segued into a relaxing meditation session filled with breathing exercises and self visualization. To top off the day with sisterhood in mind, Dove led attendees in a dance class that made it easy to bond with one another while breaking a little sweat.

Changemaker Takeaway: Write a letter to your younger self every few years to remind her how far she’s come.

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Finding camaraderie among fellow Changemaker moms can be tough in between grinding and parenting, so Baby Dove made sure to get these women together for Mamás and Mimosas to have frank conversations about pregnancy and birth, while emphasizing the need to create more varied and honest portrayals of those experiences. Motherhood comes with an unspoken learning curve, and the Changemaker moms know they need to lean on each other and be unafraid to ask for help.

Changemaker Takeaway: Be unafraid to ask for help and offer to help fellow Changemaker Moms.



YouTube provided the umph we needed to hit the ground running once we get back home to reality. But before that, YouTube showcased its virtual reality equipment that allows content creators to make 360 content to watch on the YouTube app. YouTube’s state of the art equipment and accompanying classes are accessible to any creator with at least 10K subscribers, and YouTube panelists Doralys Britto, Dulce Candy, and Jenny Lorenzo all echoed the message on how to achieve that: consistency is key! So, what are you waiting for? Get to creating!

Changemaker Takeaway: Consistently creating content is the key to growing a dedicated audience.



Red Bull Amaphiko set the ambience for the day by welcoming attendees to a picturesque space filled with greenery and mapped out activities for intuition and reflection to achieve one goal: to find their personal story. One stand out activity that shifted attendee mindsets included writing down core beliefs, creating a list of intentions and desires for the future and comparing how the beliefs and desires align in order to create an action plan for change. How do your beliefs and desires align?

Changemaker Takeaway: Create a list of what you want and what you believe and assess how they align with each other to ensure you’re on the right path.



The Los Angeles Philharmonic treated attendees to an exclusive preview of their long-anticipated performance of “Symphony of a Thousand,” its first ever performance of Mahler’s 8th Symphony at the Walt Disney Concert Hall. The orchestra and chorus rehearsed for the first time in the concert hall before their opening performance, and our Changemakers were the first to take a listen. They followed the sneak-peak to visits to the Broad Museum and the Museum of Contemporary Art, all within walking distance of the concert hall. This cultural hub is nestled in the heart of downtown Los Angeles, a go-to place for Changemakers when they need a dose of inspiration.

Changemaker Takeaway: Visit the Broad Museum, MOCA, and the Walt Disney Concert Hall for a performance from the Los Angeles Philharmonic when you need to rejuvenate your spirit.



The Long Beach Convention & Visitors Bureau showcased Long Beach with a boat of the present and a boat of the past, Harbor Breeze Cruise and the Queen Mary, providing attendees a relaxed setting to meet fellow Changemakers while also getting to know the area. Between boat rides, attendees paid visits to the Aquarium of the Pacific and the Museum of Latin American Art, where fellow chingonas agreed they needed to return with their kids to teach the importance of sustainability through exhibits at the aquarium and highlight Latin American artists they’re inspired by.

Changemaker Takeaway: Plan a day trip to Long Beach, where you can not only relax and recharge but also be intentional about the growth you gift yourself.

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Enjoy Delicious Churros with a #toquesweet at #WeAllGrow Summit 2019, courtesy of La Lechera!

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Churros anyone? We are so ready to have La Lechera at #WeAllGrow Summit sharing the goodness of their Sweetened Condensed Milk and Dulce de Leche squeeze bottles with fresh churros by Churro Service!

La Lechera’s new squeeze bottles are so easy to use and perfect for celebrating the sweet moments in our lives. Make sure to stop by La Lechera’s Churro Cart on Friday, May 31st from 11:00am to 2:00pm, say hello, grab a churro and drizzle it with some Dulce de Leche OR Leche Condensada on top!

What’s even better? They’ll be hosting a fun GIVEAWAY and three winners will have the chance to WIN a Tote Bag filled with amazing prizes valued at $400+ that includes:

  • A DJI Osmo Pocket 4K Action Camera

  • Kitchen Accessories

  • La Lechera products


  1. Snap a photo/video of the churros and La Lechera drizzle from La Lechera’s space at #WeAllGrow Summit 2019

  2. Upload to Instagram and tag @LaLecheraUSA and @weallgrowlatina

  3. Use the hashtag #toquesweet, #weallgrow and #contest in your caption


  • You must be 18 years or older and a US resident to enter.

  • You must be registered to attend #WeAllGrow Summit 2019.

  • You must submit via Instagram.

  • Posts must be featured on your Instagram page main feed and not part of Instagram Stories.

  • Participants must tag @LaLecheraUSA and @weallgrowlatina.

  • Participants must use these hashtags: #toquesweet #weallgrow #contest.

  • You may enter up to five times with original posts.

  • All entries must be posted by 5:00 pm PST on Friday, May 31, 2019 to be considered. Three winners will be selected at random during that evening.

Click HERE for full rules and regulations.


Celebrate the Diversity of Latina Beauty with Dove at #WeAllGrow Summit 2019

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#WeAllGrow Summit is less than a week away and we can hardly contain our excitement! In anticipation, we’re sharing EVERYTHING our title sponsor, Dove, has in store for you!

Dove is putting together an impactful activation for all of you to feel beautiful and confident as the amazing Changemakers that you all are. The brand is bringing the topics of inclusivity and self-defined beauty front and center by hosting a series of immersive experiences.

On May 31, Dove will present the opening keynote session titled “The Beauty of Being Latina: Why Diverse Representation of Our Community Matters in Media & Ads,” which will feature an inspiring panel discussion around the impact of Latinx representation in media.

On stage, we will welcome an impressive roster of renowned speakers including social entrepreneur, activist and founder of Miss Rizos Salón Carolina Contreras; author, speaker, educator and self-acceptance activist Rosie Molinary; model and disability rights advocate Jillian Mercado; Girlgaze photographer Nolwen Cifuentes, and Nicaraguan-American actress, dancer and humanitarian ambassador Shakira Barrera.

On Saturday, June 1, Dove will be hosting a self-esteem workshop and encouraging attendees to become mentors by joining them at an inspiring workshop for local girls at the Boys & Girls Club of America as they facilitate an impactful conversation around beauty and self-esteem.

Throughout the duration of the event, the #MiMomentoDove Suite will offer attendees a moment to recharge with a variety of services, including:

  • Dry styling sessions featuring Dove Care Between Washes Dry Shampoo and the Dove Style + Care Collection for the finishing touch;

  • luxurious foot cleanse and massages with Dove Body Wash Mousse;

  • personalized Baby Dove Rich Moisture Tip to Toe Wash and Lotion duos, as well as advice on the best way to nurture and care for your baby’s skin and microbiome;

  • and dermatologist 1:1 consultations featuring Dove’s latest innovations, among other activities.

We hope you’re as excited as we are and ready to #ShowUs how you shatter beauty stereotypes!


We are kicking off our fifth #WeAllGrow Summit with a celebration of the magical sisterhood we’ve created together and the powerful mujeres you each are: CEREMONIA.

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A ceremonia is a ritual gathering to celebrate a special occasion. Our CEREMONIA is to celebrate you and all the ancestors that have brought each of us to this sacred place and time where we have the privilege of being together for three magical days to share what makes us each unique, wise, beautiful and powerful – ¡con una buena fiesta!

CEREMONIA Welcome Party is in co-creation with AARP Cincuentañeros. Together, we’re honoring these five archetypes of female energy:


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From the moment you enter CEREMONIA, your senses will be transported with the scent of copal filling the air and the ancestral beat of a shamanic drum guiding you into the space.

You will be crowned with beautiful flowers created by @PrettyLilThings and intuitively guided to embody one, any or all of the five archetypes brought to life via the beautiful collage illustrations created by @thebrooklynbruja just for you and this moment.

The Sabia in you will find her way to the AARP Cincuentañeros hut where you will have an encounter with your higher self and enjoy the many gifts you deserve.


What’s a good CEREMONIA without música and dancing??! We couldn’t think of a better band than LA-natives Las Cafeteras to bring in the vibes remixing roots music and telling modern day stories. Las Cafeteras create a vibrant musical fusion with their Afro-Mexican beats, rhythms, and rhymes to deliver inspiring lyrics with a unique East LA sound and positive message.

Lilly Chavarria, aka DJ Chava – a trailblazing Mexicana in the Chicago nightlife scene as a female DJ, will infuse the night with the beats that we love to keep us vibing high in sisterhood.

We’re sure you’re wondering “but what do I wear to a CEREMONIA?” And the answer is anything that makes you feel your most magical and joyful self! We do have this Pinterest board for a bit of inspiration but nothing beats a style that only you can embody. Be you. We adore you.

The #WeAllGrow CEREMONIA Welcome Party, in co-creation with AARP Cincuentañeros , will kick off three days of inspiration, growth and community. Make sure you download our official app for the full Summit schedule and add the party to your personal agenda for Thursday, May 30th from 7pm to 10pm.

We see you. You are a CHANGEMAKER.

#WeAllGrow Summit 2019 Field Trips: 6 Unique Ways to Explore Southern California. Sign Ups Are Open!

What you’ve been waiting for – the sign-up for #WeAllGrow Summit 2019’s field trips is officially open! For the past five years, #WeAllGrow Field Trips have been one of the highlights of the conference and this year is no exception!

When are the field trips?

All field trips take place on Thursday, May 30th from 8am to 4pm.

Where are they taking place and who hosts them?

This year we have six sponsors hosting very special experiences throughout Long Beach and the Los Angeles area. Scroll down to check them all out!

Who can attend?

Field trips are only for influencers and/or creative entrepreneurs with an actively updated Instagram, blog and/or YouTube channel and who have a ticket to attend this year's Summit (sorry, not available for any Industry passes or Wellness Day-only tickets).

How do I sign up?

Check out below the descriptions for each field trip. Then go to this #WeAllGrow Summit 2019 Field Trips Sign Up form and rank your favorites from one to six, with one being the trip you want to attend the most.

These field trips will fill up fast! Once at capacity, the signup will be closed with a firm deadline of May 12th at 11:59 p.m. PST. No exceptions can be made.

Am I guaranteed a spot?

If you have an Influencer/Entrepreneur registration for Summit, then you’re guaranteed a spot. What we can’t at all guarantee is that it will be one of your top choices.

Field trip assignments will be made based on your interest, as well as your content's relevance to a sponsor’s product(s) and/or message. So please read the descriptions carefully to make sure you’re a good fit (i.e.: Baby Dove is focused only on connecting with parenting influencers with small children covering lifestyle and/or parenting content).

We might also have more signups than available spaces on some trips. Since each experience has been carefully crafted by the sponsor, spots are limited to the capacity each can offer.

I can’t wait to find out which field trip I’ll be going on! When will I know?

Confirmations will be sent via email from vanessa@weallgrowlatina.com no later than May 24th.

Be mindful that our team is working diligently to make sure that #WeAllGrow Summit is an unforgettable weekend, so please do not email unless absolutely necessary. Definitely not to request special placement.

We do invite you to post any questions on the Summit’s Facebook group here or our official app.

Now, let’s dive in!

Empower your Mind, Body, and Soul with Dove!

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Dove invites you to spend an inspiring morning devoted to enriching your mind, body, and soul with a beach view! After a short drive from Hotel Maya to an oceanside locale, we’ll kick off with a healthful, delicious breakfast and empowering discussion with Rosie Molinary (Dove Self-Esteem Educator, Speaker and Author of Beautiful You: A Daily Guide to Radical Self-Acceptance). We’ll take some time to reflect on our beauty & self-confidence journeys before being joined by Christine Gutierrez (Psychotherapist and Wellness Expert) for a session to recharge your soul. Christine will conduct a transformative meditation session, awakening and affirming the power of your intuition and beauty within. Finally, we’ll be led through an exhilarating dance lesson to kick up our confidence and energy before heading back for registration and to kick-off an exciting #WeAllGrow Summit!

Dove has 25 spots available for women interested in maximizing their self-esteem and empowering the next generation!

Baby Dove Presents Moms & Mimosas


We know there are no perfect moms, just REAL ones and research shows that new moms feel pressure to fit into a ‘perfect mom’ ideal, creating anxiety for them as they figure out their roles as parents.

Baby Dove knows there is no right or wrong way to be a parent, and we want to encourage all parents to trust their way. Baby Dove invites 30 attendees to join us for brunch for an intimate discussion about pregnancy, birthing experiences and how the media can impact your portrayal of motherhood.

Be ready to leave Hotel Maya promptly at 11:00 am and be back at the hotel by 1:30 pm.

Unlock Your Inner Creator at YouTube Spaces LA


We’re so excited to welcome 30 attendees to the YouTube Space Los Angeles for a day of learning about content creation and connecting with YouTube employees and content creators. You’ll spend the day touring the YouTube Space LA, lunch with YouTube employees, followed by a fireside chat with Top Creators.

Red Bull Amaphiko CONNECT: A Boot Camp for Social Innovators + Creatives

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Join an intimate group of 28 leaders at the Spirit House in Highland Park for an empowering day-long boot camp designed to sharpen your storytelling skills, connect you with your intentions and your spirit, and build your network of fellow social entrepreneurs and creatives. This is your day to learn, to be very intentional, and to build your support system of peers who are also driving change at both the individual and community levels. Our goal is to send you back into the world grounded, nourished, and equipped to return to the important work of changing the world!


  • Build Your Narrative Power: Storytelling Workshop with Red Bull Amaphiko: This session aims to empower and inspire you to build your brand through the power of storytelling by understanding first the power of your story.

  • Connect with Spirit: Sound Journey with Aja (Spirit House) and Justin (Noh/Wave)

  • Creative Collaboration with Teatro Luna: In this Workshop you will learn how to inspire people into action, create the space and environment for relationship building and creative thinking, build the skills necessary to present, facilitate, and lead with intention and from your values

  • Intentional Feast: Our Food Tells Stories by social entrepreneur and chef Manolo Lopez

Explore the Vibrant Arts And Cultural Scene of Downtown LA with Los Angeles Philharmonic


The Los Angeles Philharmonic invites you to join in on the LA Phil’s 100th Anniversary celebration by visiting the Grand Ave Arts Corridor in Downtown Los Angeles, home of the LA Phil and other world-renowned arts organizations. Your visit will include a stop at the city’s leading contemporary arts museum, The Broad and MOCA, along with an architectural tour of the iconic Walt Disney Concert Hall. Lunch will be provided by Patina’s newest on-campus restaurant, Upstage Burger. We’re looking forward to sharing with you the vibrant arts and cultural scene of Downtown LA.

Experience Long Beach Like a Local with the Long Beach Convention & Visitors Bureau

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Experience Long Beach, like a local. The day will begin with a breakfast cruise featuring mimosas and a cruise of the Long Beach harbor. Next, explore the Aquarium of the Pacific’s newest expansion Pacific Visions with a pop up by one of their popular friends. Next, head over to the Museum of Latin American Art’s (MOLAA) for explorations of their newest collection. A surprise awaits as we enjoy lunch in the museum’s garden featuring local foodie hot spots, live music and crafts! The day will end aboard the majestic Queen Mary with cocktails, gourmet desserts, live music and more on the Queen’s Sundeck.

Make sure to sign up for the field trips here by May 12th at 11:59 p.m. PST.

Enter for a Chance to Win a Ticket to Our Sold-Out #WeAllGrow Summit 2019 with Dove!

Dove wants to give FOUR of you the opportunity to attend our sold-out #WeAllGrow Summit 2019!

70% of women still don’t feel represented in media and advertising. We are a diverse community of Latinas – join Dove and #WeAllGrow in helping to expand the definition of beauty. #ShowUs your images of real, inclusive beauty as the strong, confident Changemakers you are.


  • One ticket to #WeAllGrow Summit 2019 (does not include hotel and travel) for four winners.


Share an original picture on Instagram that celebrates real beauty by using the hashtag #ShowUs and share in the caption what real, diverse and inclusive beauty means to you.


  • Contest is open to social media influencers, content creators and creative entrepreneurs with a public Instagram account.

  • You must be 18 years or older and a US resident to enter.

  • You must submit via a public Instagram feed.

  • Posts must be featured on your Instagram page main feed and not part of Instagram Stories.

  • You must tag @Dove and @weallgrowlatina and include these hashtags: #ShowUs #DoveUS #WeAllGrow and #WAGgiveaway.

  • You may enter up to five times per day with original posts.

  • All entries must be posted by 11:59 p.m. ET on April 5, 2019 to be considered.

Click HERE for full rules and regulations.


Photos credit from left to right: Peyton Fulford, Constanza Hevia H., Agostina Valle, Isabella Dias / #ShowUs / Getty Images.

Dove Announced as the Exclusive Title Sponsor for #WeAllGrow Summit 2019!


As we prepare for our 5th consecutive #WeAllGrow Summit event, we can hardly contain our excitement with what is to become our most breathtaking Summit yet. Since the beginning, we set out to create a space where our community of fantastic mujeres can connect, learn from each other and grow. Little did we know that our online community would grow and evolve into so much more: a community of strong, confident Changemakers eager to realize their personal potential inside and out.

That is why we always take special care and attention in partnering with brands that value and understand the power of this community and amplify this year’s theme of “We Are Changemakers.”

We are ecstatic to announce Dove as the exclusive #WeAllGrow Summit 2019 Title sponsor!

Dove is committed to helping all women realize their personal potential for beauty by creating products that deliver superior care. Beauty should be for everyone, because when you look and feel your best, you feel better about yourself. Ultimately, Dove believes that beauty should be a source of confidence, not anxiety.

So get ready for all the amazing surprises Dove has in store for us! You will be in awe and feel totally pampered as the Reinas that you are with todas las sorprecitas que nos tienen.

We’re so ready to celebrate #WeAllGrow Summit 2019 with Dove and you!

Meet The 10 Latina Entrepreneurs Joining us at #WeAllGrow Summit 2019 Latina Makers Market, Presented by Delta and Aeromexico!

It’s with great excitement that we introduce the top 10 Latina creative entrepreneurs that will be showcasing their beautiful products at #WeAllGrow Summit Latina Makers Market, presented by Delta and Aeromexico. We were overwhelmed with joy after seeing the amazing support you showed these wonderful Makers with your votes!

Attendees will be able to shop and connect with these talented Makers at the sold-out #WeAllGrow Summit 2019 in Long Beach, CA. Keep reading to learn more about each one of them and their work and make sure you’re following them if you aren’t already.


Brujita Skincare

Brujita Skincare is a Latina-owned brand from Los Angeles, Ca. Brujita Skincare focuses on making essential skincare with ingredients sourced from mercados throughout Mexico. Sourcing from merchants brings awareness to other communities about mercado culture in different regions of México.

Leah Guerrero is the creator of Brujita Skincare and has over 10 years of experience in holistic skincare as an esthetician. Brujita Skincare was born in Mexico City during her month-long trips and immersing herself in mercados.

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By La Blum

By La Blum was born for all those women who know that the clothes we wear is our "statement." Because in a life where everything happens so fast, our outfit - in a single glance - communicates a thousand words. That’s why behind each By La Blum design there is an intention and a message: TO MULTIPLY THE GOOD VIBES every time you wear our t-shirts, jogger pants, bags and caps, which will always make us feel very feminine without sacrificing comfort. All of our products are made by the hands of talented Latina women.


Cha Cha Covers

Cha Cha Covers is a line of culturally-inspired nail decals founded by mompreneur and designer Ana Guajardo. Drawing inspiration from the colors and beauty of Latinx cultura, music, art, and more, Cha Cha Covers has significantly influenced the nail art landscape, used by nail artists and individuals as a fashion statement of self expression. In addition to the Cha Cha Covers collection, their brand hosts nail bars, private labels nail decals for brands and artists, and participates in entrepreneurial workshops that empower future makers and entrepreneurs in public libraries, community spaces, conferences and more. Cha Cha Covers mission is to spread beauty and light through functional art that is accessible across generations and cultural backgrounds.

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Fúchila Fresheners

Fúchila Fresheners aims to represent the Chicano and Latino cultura with pride by providing an accessible, unique way to consume art on a daily basis. Pairing thoughtful, cultural relevant products with the power of scent, the strongest sense linked to memory, so we can tap into our #latinostalgia and make an otherwise bland commute more enjoyable in hopes that the #fuchilafamilia will hang the scented art pieces with orgullo long after the scent has faded and ultimately re-purpose these fresheners so they may live on.

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Happy Organics

Jessica Gonzalez runs a sustainable apiary in Merced, California. She is a first-generation Mexican-American and third-generation beekeeper. In a village in Michoacán, México her grandfather kept bees; his profound respect for nature was passed down to her father and now to her. She created Happy Organics when her dad was diagnosed with terminal cancer. He was using cannabis for pain management; Jessica decided to mix it with honey to improve the taste and experience. Her goal is to change the stigma around cannabis in the Latin community by creating a sustainable cannabis company with quality products.

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Jen Zeano Designs

Jen Zeano Designs is a Texas-based lifestyle brand with a mission to empower the Latinx community through apparel and accessories that make you feel proud of our cultura. Jen Zeano Designs believes in kindness, girl power, adventures, Latina magic, and celebrating every tiny victory, which is why they strive to create a brand that celebrates all of us.

JZD is an online shop that also focuses on creating a community where Latinx individuals can feel represented and understood.

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Karla and Co.

Karla and Co. is a big idea disguised as a small business ran from a home office in Arizona dedicated to showcase the flavor of Latin culture and share that a woman from a small town in Puerto Rico can create the American dream. Their mission for their products is to offer high-end fabric items at a low cost so that anyone at any income level can enjoy a soft and cozy piece of apparel. Each design is inspired by different cultures to show off each one's individual beauty, flavor, and flare.


Lilibun Designs

Lily Lopez is the owner of LiliBun Designs. Ever since childhood, crafting has been a great part of Lily’s life. She learned how to sew at a very young age from her Mamá and Tía. She specifically works with felt fabric. She loves how versatile it is and easy to work with. She makes items that are part of her world and things she love. A few favorites are the felt concha, the felt sugar skull, the felt nopal and felt llama. All beautiful and colorful representations of her culture.

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The LA Garden

The LA Garden started from the love of the arts and gardening. Dianna Martinez wanted to create something that represents her as well as bring in something new to the table. TLAG crafts unique garden pieces for all occasions. It all started from recycling light bulbs and turning them into planters. Then handcrafting wooden planters with original hand painted designs paired with plants/succulents to unique floral & succulent bouquets and hair pieces. And now, they also host garden parties where guests get to paint, plant and wine! It is a fun and relaxing activity for guests of all ages.

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The Salvaged Sawhorse

The Salvaged Sawhorse started as a way to cope with Jennifer Velasquez’s chronic migraines. Desperately searching for a way back to the person she was before her daily headaches, she began setting intentions each day and writing affirmations on sticky notes that she stuck everywhere: her desk, bedside table and even the bathroom mirror! As she built herself up, a line of products for intentional living and self-care evolved. She creates affirmation decks, weekly planners, intention setting tools and more all to help others effortlessly lead a life that’s aligned with their values with little nudges to take time out for themselves.

Vote For Your Favorite Latina Makers to see them at #WeAllGrow Summit 2019 Latina Makers Market, Presented by Delta and Aeromexico!


We’re so excited to announce the 20 semi-finalists for this year’s Latina Makers Market. We received over 200 applications from amazing creatives looking to showcase their products during #WeAllGrow Summit 2019. It was not an easy decision, but we’ve narrowed it down to the 20 semi-finalists entering the voting process for a chance to be a part of this year’s Latina Makers Market.

Voting is now open!

Vote for your favorite Latina Makers if you’d like to see them at #WeAllGrow Summit’s 2019 Latina Makers Market, presented by Delta and Aeromexico.

The 10 finalists, based on popular vote, will be invited to participate in the Latina Makers Market on May 31 and June 1st, 2019 in Long Beach, CA.

The Prize

The 10 selected Latina Makers will receive the following:

  • One ticket to our sold-out #WeAllGrow Summit and Wellness Day 2019

  • One $400 Delta flight voucher (if local, you still receive the flight voucher)

  • One vendor table on the Latina Makers Market exhibit space at #WeAllGrow Summit 2019

  • Promotion as one of the official Latina Makers Market 2019 vendors

Voting ends on February 28th at 11:59 pm PST. Latina Makers selection and notification will happen the first two weeks of March 2019. Full terms and conditions here.


Meet The #WeAllGrow 2019 Storytellers!

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Every year since 2015, #WeAllGrow Summit has hosted six incredibly fearless mujeres to share their stories on the Storytellers stage. But it’s really because of you that #WeAllGrow Storytellers is so special! Time and time again you keep showing up with your amazing story submissions, even if afraid. You who come on and take command of the stage to share a bit of your lives allowing us into your world. You who gather in attendance to laugh, cry and empathize with the stories being told.

This year we’re thrilled to have WordPress.com as the #WeAllGrow Storytellers sponsor to celebrate that together we can “Do Anything”!

We received an incredible amount of submissions for Storytellers and we want to thank each and every one of you who submitted! We enjoyed getting to know you and learning about your journeys. Choosing the finalists was not an easy task. Together with Kathy Cano-Murillo and representatives from the WordPress.com and #WeAllGrow Latina teams, seven finalists were chosen to shine on a platform made for their stories this coming May in Long Beach, California.

Yes, SEVEN! We received so many impressive submissions this year that we decided to add one more Storyteller for the first time.

Please join us in congratulating the 2019 #WeAllGrow Storytellers! Get ready to laugh, cry and be inspired with their breathtaking stories.

2019 #WeAllGrow Storytellers

Dayhanna Acosta of Chase Your Fears

Denise Hernandez of Hustle for the Cause

Diana R. Diaz of Raww Network

Linda Garcia of Let There Be Luz

Sherly Tavarez of Style The Scene and Hause of Curlz

Silvia Martinez of Mamá Latina Tips

Vero Castagno of Vero’s Sweet Hobby

Are you ready to feel their stories? We sure are!

Latina Makers Market™ at #WeAllGrow Summit 2019, Presented by Delta and Aeromexico.

Apply to Join Us!

Latina Makers Market 2019

Ever since our second #WeAllGrow Summit in 2016, we set out to support the talented Latina creative entrepreneurs in the community by creating Latina Makers Market, a space within our yearly Summit where 10 Latina makers are hand-selected and invited to vend and showcase their products at no cost to them. This is yet another way in which we celebrate the entrepreneurial boom within our community which is driving this nation’s economic force!

For our fifth year, we’re excited to take Latina Makers Market to a new and exciting level.

Join us in welcoming Delta and Aeromexico as the first-ever Latina Makers Market™ sponsor at #WeAllGrow Summit 2019!

As an entrepreneur, you always want to be ready to pursue the next opportunity—no matter where it takes you. That’s why, when the world is calling, Delta and Aeromexico help you answer. Together, they’re opening more doors for over 5 million passengers per year. What’s more, the Socios SkyBonus® Program—exclusively for small to medium companies—allows you to earn points towards travel perks like upgrades and flights no matter who you fly with. For more information about the Socio Sky Bonus program, please contact: SociosSkyBonus@delta.com.

Thanks to our partnership with Delta and Aeroméxico, we are opening up applications to select 10 Latina Makers to attend the sold-out #WeAllGrow Summit 2019 in Long Beach, CA and Delta and Aeroméxico will take you there!

The Prize

The 10 selected Latina Makers will receive the following:

  • One ticket to our sold-out #WeAllGrow Summit and Wellness Day 2019

  • One $400 Delta flight voucher (if local, you still receive the flight voucher)

  • One vendor table on the Latina Makers Market exhibit space at #WeAllGrow Summit 2019

  • Promotion as one of the official Latina Makers Market 2019 vendors

Note: Vendors will be responsible for set-up, manage and tear-down of their space during the Latina Markers Market hours on May 31st and June 1st. Hotel accommodations are not included.

How to Apply

If you are a Latina Maker interested in having an exhibit space to showcase your work at the 2019 #WeAllGrow Summit, submit an application by February 6, 2019!


Once the application period ends, we will select from the full list of applicants a curated list of 20 semi-finalists. If selected, you will receive notification from our team with additional details before confirming your participation as a semi-finalist.

Voting Process

Starting on February 19, 2019 the #WeAllGrow community will be invited to vote for their favorites from the 20 semi-finalists.

The 10 finalists, based on popular vote, will be invited to participate in the Latina Makers Market on May 31 and June 1st, 2019 in Long Beach, CA.

Latina Makers selection and notification will come the last two weeks in February 2019. Full terms and conditions here.


Announcing #WeAllGrow Storytellers 2019, presented by WordPress.com.

Submissions Are Now Open!

WordPress.com Storytellers 2019 Announcement

Every year since 2015, #WeAllGrow Summit has hosted six incredibly fearless mujeres to share their stories on the Storytellers stage. With their stories of courage, resilience, leadership, generosity, and growth they made us feel compassion, empathy, empowerment, sisterhood, y mucho más deeply in our souls.

As we celebrate the power of Latinas as the driving force in this country at #WeAllGrow Summit 2019, this year’s Storytellers will be bold, loud and powerful!

We’re thrilled to introduce WordPress.com as our official Storytellers sponsor for #WeAllGrow Summit 2019!


What would you do if you could do anything? WordPress.com helps people turn their great ideas into better realities - whether it's chronicling their travels, starting a new business, writing a news site, or sharing their passion. During #WeAllGrow Summit 2019, our Storytellers will share their “Do Anything” stories and show us how the feeling of limitless possibility drives people to change the world.

We’re so excited to welcome a new group of fantastic Storytellers, and that could be YOU! Are you ready to become a beloved #WeAllGrow Storyteller?


The six selected Storytellers will attend #WeAllGrow Summit and Wellness Day 2019 courtesy of WordPress.com. That’s right - if selected you will attend our sold-out Summit with an all-expenses-paid experience. This includes two conference passes, round-trip airfare for one, and a three-night stay at Hotel Maya. We’re not done, though! Every one of the six hand-selected storytellers will be able to invite one blogger/creator friend to receive a conference pass to #WeAllGrow Summit and Wellness Day 2019 and three nights in a shared room with you at Hotel Maya!

Per tradition, the amazing Kathy Cano Murillo (the one and only Crafty Chica) will be back as our host, and she’ll also provide coaching via video conferencing in the weeks leading up to the Summit. She’s inspiring, helpful, and a storyteller in her own right! Storytellers would not be the same without her.

Winners will be chosen by a panel of judges comprised of the WordPress.com team, Kathy Cano Murillo and #WeAllGrow Latina Network. So, what are you waiting for? It’s time to start brainstorming those pitches and submit! Deadline to submit is Wednesday, January 23rd at midnight PST.

Below find all the details and breakdown of the process. ¡Buena suerte, amigas! We can’t wait to feel your stories!


  • Main topics to focus on. Note that we will only consider pitches along this topic:

    • Do Anything - how the feeling of limitless possibilities and being able to "do anything" is one of the biggest traits Changemakers possess. Share the moment you realized you could do anything, and how that drove you to make a change.

  • Stories must be original and true

  • 1 to 2-minute video pitch sharing only the main arc of the story.

  • Stay away from wide topics like "the story of my life" or "how I became a blogger" or “why I launched my business” and narrow it down to a very specific moment or anecdote that leads to your story of “Do Anything.”.

  • Video pitch must be uploaded to YouTube or Vimeo (as Unlisted is fine) and link shared for submission.

  • Note we are not looking for a professionally produced video. We’re only judging the quality of your story as it will be told on stage.

  • Can be bilingual, but at least 80% must be in English

  • You may submit as many times as you'd like


All pitches must be received via the online form by 11:59 pm PST on January 23rd, 2019. Full terms and conditions here.


The Beauty of Evolution


Saturday morning of #WeAllGrow Summit 2018 opened with four separate keynotes by four outstanding women. Michelle Poler, Gaby Natale, Ana Lucia Cottone and Eliana Murillo each shared their experiences with change and how to find the good in evolving into who we are meant to be.

Throughout the keynotes, we learned how scary change can be - it's incredibly uncomfortable and the outcome is unknown so we don't actually know what's going to happen. When your life begins to alter, it can feel like you're no longer in control. But it’s important, as women and as Latinas, to find the beauty in your constant evolution.

Without change, we stay static. Without change, we aren't able to experience new things. The growing pains of change can be tough but the results are more than we could ever want because, oftentimes, we end up discovering exactly who we are meant to be.

These four women opened their hearts to us and shared how moments filled with incredible amounts of evolution brought them into their new. 


Michelle Poler

Founder, Hello Fears

Fear Less, Do More

Michelle Poler Hello Fears
It turns out no one is judging us the way we judge ourselves.
— Michelle Poler
The enemy of success is not failure, it’s comfort.
— Michelle Poler


Gaby Natale

EMMY Award Winner, Speaker & Bestselling Author

El Circulo Virtuoso: Awakening Your Potential in Uncertain Times

Gaby Natale
Sometimes the most wonderful surprises that we receive in life come in the form of a no.
— Gaby Natale
What is the story you should be owning and sharing? What is the story that is waiting to be written in your book?
— Gaby Natale

Watch Gaby’s full session here.


Ana Lucia Cottone

Creative Consultant & Content Developer, Knack Talent, Inc.

Anatomy of a Thought

Ana Lucia Cottone
Your greatest creative advantage is at your core.
— Ana Lucia Cottone
I was completely taken by the new realization that I had the power to transform and reframe all my old ways.
— Ana Lucia Cottone


Watch Ana Lucia’s full session here.


Eliana Murillo

Founder and Head of Multicultural Marketing, Google

How to Find Your Light When the World Thinks You’re Shining

Eliana Murillo
When we focus on gratitude, it makes everything not seem so impossible.
— Eliana Murillo
Why does it feel so hard to honor ourselves?
— Eliana Murillo

The Power of Storytelling, presented by Red Bull Amaphiko


To close out the first full day of #WeAllGrow Summit 2018, attendees heard from four badass women about the power of storytelling. Presented by Red Bull Amaphiko, this keynote session focused on the importance of our past experiences and how they shape our future, as well as the need to use our voices to create change.

Lucy Flores, Carolina Rubio MacWrightRosa Clemente, and Paolo Mendoza bravely took the stage to share their journeys. While all women come from very different backgrounds, each have spent their lives harnessing their voices to drive impact. Through their individual activism, we left with the same message - we cannot sit ideally by and expect change. We need to be the powerhouses driving the change because we are strong and powerful enough to shape society. There is no time to waste because everything we need can be found inside ourselves.

Here are some of the most powerful quotes from the session. 


Lucy Flores

Vice President of Public Affairs at mitú

Our stories matter. Our journeys matter. Our voices matter. They’re so powerful when we can connect our experiences and perspectives to something that is bigger than us.
— Lucy Flores
Every single one of you has an incredible story to tell.
— Lucy Flores



Brave days make us who we are, they build our lives and they especially define us.
— Carolina Rubio MacWright
Can you imagine the power we could bring if everyone in this room had a brave day together?
— Carolina Rubio MacWright

Rosa Clemente


Why do we always learn about the history of our oppression but never the history of our resistance?
— Rosa Clemente
My faith always lies within the people - the warriors; the unapologetic black and brown sisters, brothers and non-gender conforming people; the working class; and the rebel rousers. My faith lies in knowing that we have a strong legacy, that we walk with our ancestors and that the future is my daughter.
— Rosa Clemente

Paola Mendoza


Progress is not continuous. Nor is progress guaranteed. Progress has to be fought for.
— Paola Mendoza
If we vote out of a place of love - if we vote to protect our undocumented brothers and sisters - we will be saving this country from itself.
— Paola Mendoza

Watch the entire Red Bull Amaphiko Presents: The Power of Storytelling session and Q&A here.

Red Carpet Fashion - What to Wear?


We are just days away from one of the most exciting weekends of the year, #WeAllGrow Summit 2018. As you know by now, Neutrogena is rolling out the red carpet and hosting a fabulous cocktail-evening just for us. Now comes the stressful part, what to wear? No worries! We are here to share some ideas and inspiration to get you red-carpet ready with pieces you probably already own and won’t have to break the bank account.



Spring is right around the corner and tones that never go out of style are pastels. Choose a tone that suits your skin color along with fabric that sits well on your body. Soft pinks, yellows, and lilac tones are great choices. Accessorize with simple delicate pieces that will add the perfect touch or go for one bold piece that will be the key point of your look. You can choose from statement earrings, a belt, clutch, or heels.


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Not going the traditional way for a cocktail event is also a great way to make a fashion statement. Choose from a jumpsuit that clinches onto your body on all the right places. Go for a solid color and no prints. Add a few bold accessories that will give the outfit a POW! Try adding a belt and a touch of gold pieces to complete your outfit.



Mixing textures is a great way to mix and match pieces you already own. Add a touch of lace, sequins, or satin and combine with a simple skirt or shrug. Remember less is more. Only mix into your look one or two textured pieces and keep accessories very minimal.


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Lace has been raving for some time now. Look for lacy pieces that again will work with your body shape. Choose from tops to heels or a clutch. If you’re thinking of going for the dress route, definitely try an array of dresses and styles just to see what looks best. Since lace is a strong statement keep accessories dainty.

Prints and Color

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Mixing both prints and color can be unpredictable. In this case go for a print that is not rowdy but soft to the eye. If you’re adding color stick to tones that suit each other and make sure no more than three are used. Add some nude heels or sandals and very minimal jewelry.

Or just opt for a colorful dress! A cocktail affair is a semi-formal event with a bit more room to play with fashion and personal style. Play around with pieces in your closet and the main thing is that you feel beautiful and comfortable.

The Little Black Dress


You can never go wrong with a LBD. You can choose from various cuts to fabrics. Black is always a classic and one way to update it is by mixing in prints, color, and statement jewelry. You don’t need a lot to look red carpet ready. Just a few key pieces to spice up your outfit.

Top Ten Insider Tips for #WeAllGrow Summit First Timers

Congratulations! After months - or perhaps years (!) - of stalking the #WeAllGrow hashtag, you took a deep breath, closed your eyes went ahead and bought yourself a ticket. And you did it before they sold out. Congratulations! Now you get to panic.

(No, no, please don’t panic.)

You have nothing to worry about, PROMISE.

I know that seems easy for me to say - after all, I’m talking to you from the inside (I guess that can sound obnoxious, but I’m part of the team that has been working to make your Summit as amazing as possible, so I guess that makes me an ‘insider’).  #WeAllGrow Summit is an opportunity for growth, for sisterhood, and just plain fun. You have nothing to worry about.

But, I know what it’s like to be nervous the first time you do anything. So let me share with you ten Insider’s Tips to help you put your mind at ease.



Meet New People

Hi, yes, I realize this is obvious because it’s all of these new people that are causing los nervios, but hear me out. Even if you literally don’t know a soul, you will automatically find people that are like you - and that’s a very good thing. Like attracts like. But there’s a lot of power in meeting people that are very different from you - that is how you truly expand your network, and those are the people who make life interesting. It’s usually very hard to find people that are different from you - unless, perhaps, they are coming from all over the country to Long Beach so that they can meet new people?


Add People On the Spot

When you meet someone even remotely cool, add them to your phone, follow them on social media, or exchange numbers right then and there. Just do it. Trust me on this.


Try New Things

Maybe you’re A Very Serious Writer and could care less about Instagram, but this is your chance to learn something new and you should take it. And if you only use your oven to store pots and pans, well, welcome to the club! Maybe we should check out that food blogging session together, don’t you think?



Wear Sensible Shoes

Ah, who am I kidding? This isn’t really the time to be sensible. I encourage you to take this opportunity to be as impractical and glorious as you probably don’t get to be in your everyday life. Wear the heels, or the bedazzled Vans, or wear Frida-esque flowers in your hair if that’s what you’ve always wanted. Or maybe you have to dress up for work everyday and you just want to chill in jeans and statement tees. Whatever feels like the most fantastical version of you - go for it.

And then, it is my hope that when you go home, you give yourself permission to be you at your most authentic and bold where it matters most. But that takes guts, and guts take practice. Summit is a safe space for that.

(And the truth is, most people end up in chancletas at some point.)



Get Out of Your Comfort Zone

Ride a helicopter? Walk up to a microphone to ask a question in front of over 400 women? Pitch your dream brand? Ask the amazing woman who was in line with you at registration if maybe she’d like to collaborate on a business together?




Find time to relax. Thankfully, #WeAllGrow Summit happens in a beautiful location and there’s room to spread out. Take a moment to connect with yourself and recharge your batteries. Or treat yourself to a margarita or a sweet bite at one of the sponsor suites.


Write it Down

Take notes, on paper, if possible. Write down words that inspire you (and the name of the person that said it, so that you can thank them later). Write down that insane business idea without worrying about how you’re going to make it happen. You will figure out later, but only if you remember it. So write it down. (And put your name on your notebook in case you misplace it.)



Take Pictures. Now Take Some More. Post your favorites.

You will never regret taking too many pictures. And be sure to post a ton of them during Summit - not everyone is going to take my advice and add you on the spot, but pretty much everyone searches the hashtags in the evenings (so don’t forget those!) and seeing your photo from earlier that day is a great reminder of the fun times - they are also an amazing conversation starter when you find yourself at the same table with a new friend the following day.


Have a Plan

As fun as Summit is, it is an investment of time and money and you do want to make sure you get the most out of it. What ‘getting the most out of it’ means is going to be different for everyone, so you need to make a plan for what what is important to you. Make sure you know ahead of time what sessions you don’t want to miss, which sponsors you want to meet, who you want to introduce yourself to. Throw in a bit of flexibility to balance things out, and you’re golden.



Don’t hide your light. We want to meet you - that’s why we’re here. Yes, meet other people and learn from them, but also share your amazingness with the #WeAllGrow community. It’s OK to share the amazing things you’ve done - or are planning to do. We want to know.