#WeAllGrowFAMILIA 2017 Recap: Growing with Love!

#WeAllGrowFAMILIA 2017

On October 28th, Latina Millennial moms and dads gathered for the second consecutive year at the Munchkin headquarters for a beautiful and nurturing day of growing with love, passion and a commitment to be the change we want to see in the world.

Influencers arrived at registration where they received a #WeAllGrowFAMILIA swag bag filled with goodies from our amazing sponsors before walking into our beautiful chill station created by Celia Morales of Pretty lil Things

After registration, influencers were treated to a fantastic breakfast provided by sponsors Carter’s and OshKosh B’gosh, which featured a delicious menu and delightful cupcake wall!

Cafecito was provided by Cafe Santo giving attendees the “Heavenly Mex-Perience” with their signature Cafecito de Olla and Chocolate Oaxaqueño throughout the day.

After breakfast, it was time to move into the main room for the morning round of learning sessions!

 Munchkin's CEO, Steven Dunn, welcomes #WeAllGrowFAMILIA attendees.

Munchkin's CEO, Steven Dunn, welcomes #WeAllGrowFAMILIA attendees.

#WeAllGrowFAMILIA kicked off with a fabulous panel to discuss how brands market to millennial familias with Karla Ortiz of Munchkin, Christina Soletti of Ergobaby, Frances Barajas of ReadConmigo, Tracey Del Moral of Carter’s / OshKosh B’gosh and moderated by our very own Roxanna Sarmiento.

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During her keynote, Laura Fuentes, founder of Momables, shared with us the path to momprenuership!

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Jacqui Saldana, founder of Baby Boy Bakery, told us all about The Art Of Creating Family Memories! Moderated by Melissa Bailey.

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Before getting started with the Mentor Rountables, influencers were treated to a delicious snack break and dessert table from our sponsors at La Lechera.

Yummy treats such as Fruit Galette, Dulce de Leche and Banana Tamales, Apple Pie, Macarons with Salted Dulce de Leche and Flan Cake were beautifully displayed and available for attendees to enjoy throughout the day!

After the sweet fuel, we moved on to the Mentor Roundtables! Attendees had the opportunity to sit down with nine of our amazing speakers and ask specific questions in two sessions of 15-20 minutes.

After the Mentor Roundtables, it was time for lunch! Munchkin treated us to a delicious feast.

After lunch, it was time to head back to the main room for the afternoon round of learning sessions.

Susie Jaramillo, creator of Canticos, taught us how to Build a Consistent and Eye-Catching Family Brand!

#WeAllGrowFAMILIA Susie Jaramillo

Johanna Torres of Mamas Latinas shared with us how to create editorial content for bilingual + bicultural audiences.

#WeAllGrowFAMILIA Johanna Torres

It Takes a Village: Birthing a Parenting Community panel with Breegan Jane of Mom Life Yo!, Jeff Segura of The Daddy Style Diaries, Jorge Narvaez of Reality Changers, Neferteri Plessy of Single Moms Planet, Ruby Medina of LA Mamacitas, moderated by Grace Bastidas of Parents Magazine

Snack + Connect!

Our final session of the day was a fun interview with actress Alanna Ubach, the voice of Mama Imelda, and an inside look of Disney*Pixar’s Coco

#WeAllGrowFAMILIA Alanna Ubach

At the end of the day, Influencers gathered for a Closing Fiesta, presented by Disney*Pixar’s Coco!


It was a fun-filled night with a Coco photo booth, cotton candy provided by Twisted For Sugar cotton candy, Elotes, churros with chocolate sauce, hot chocolate, horchata and Coco inspired cookies made by the talented Alicia’s Delicias

Photo Credit: Robson Muzel