There was nothing like waking up on the second day of #WeAllGrow Summit to a view of Los Angeles while enjoying breakfast in bed? Compliments of Latina Blogger Connect, attendees started day two of the Summit with breakfast in bed hand delivered to their rooms, allowing for optimal rest for the busy day ahead.
Once fueled for a day of growth, attendees were blanketed in a message of empowerment with the morning’s Keynote presented by Pine-Sol. Shelly Ulaj of Women Empowered took the #WeAllGrow stage with a powerful message of female mentorship, sharing her story of building relationships in business and life.
Immediately following the morning Keynote, representatives from top public relations firms took the stage for a high energy discussion that attendees just couldn’t get enough of! Moderated by LBC’s own Roxana Sarmiento, the panel discussed the nuances of influencer/brand relationships; what works, what doesn’t and exactly how brands select influencers for their campaigns (tip: it’s not always about the numbers!). This electrifying panel consisted of Jesus Chavez, Sr. VP of the creator network for mitú network; Holly Hamann, co-founder and CMO of TapInfluence; Debra Hotaling, leader of Ford Motor Company's communications team in the western United States; Danica Kombol, the CEO of the Everywhere Agency; Hugo Perez, Executive Vice President of Global Content & Digital Innovation at Zeno Group; Robins Santos, PRWEEK Multi-Cultural Campaign of the Year award winner at the Clorox Company, where her brands encompass the entire Clorox Equity division and Pine-Sol; Susan Stipcianos, co-founder of The Dream Team Agency.
After the fast paced panel of public relations experts revved up the guests, they set out to meet sponsors during Suites Snack + Connect. Getting their Passport to Growth Ticket stamped at each suite, influencers networked with sponsors while enjoying giveaways and goodies. #WeAllGrow’s Summit Title Sponsor, Neutrogena, hosted glam sessions and an exquisite Social Media Sanctuary. Attendees strutted the runway in gorgeous ANDREA shoes and shared their fashion for their chance to win a huge giveaway. Guests got their cacariture drawn at the domain.me suite in celebration of ME day, a wonderful opportunity to honor the things that make us great. Pine-Sol continued their work empowering #WeAllGrow attendees with one on one business consultations and success mediation. And did you notice some influencers wearing the new Crest test strips? They work so fast, you likely didn’t! Crest was also taking gorgeous new head shots of #WeAllGrow attendees.
Inspired by the morning keynotes, attendees couldn’t wait for the day’s sessions to begin. From fashion influencers to mom bloggers, #WeAllGrow Summit promised something for everyone. Alejandra Ayala of Styled by Ale, Claudia Garay of The Penny Closet and Bertha Hildalgo of Chic in Academia shared their tips on Achieving Fashion Blog Success on a Budget.
Vanessa Bell of De Su Mama, Yolanda Machado of Sassy Mama in LA, Betty Galvan of My Friend Betty Says, Silvia Martinez of Mama Latina Tips and Maria Jose Ovalle of Very Busy Mama opened a dialogue during Growing up With Mom Bloggers, a panel focused on growth, focus and how to move beyond the baby years.
Attendees laughed and learned during Niche Monetization: Creative Business Model That Work. With speakers like Carol Cain of Girl Gone Travel, Kathy Cano-Murillo of Crafty Chica and Carolyn Scott-Hamilton of the Healthy Voyager, tips to help grow and monetize niche blogs were as plentiful as the belly-wrenching jokes.
Cynthia Sanchez, CEO and founder of Oh So Pinteresting, shared her tips on generating traffic, build community and access new audiences. As a leading Pinterest expert, Cynthia gave attendees inspiration for harnessing the powers of this mega-platform.
There was a quick break after the morning’s session, but then it was back in the trenches to learn and be inspired by the afternoon’s experts. Adriana Castro of El Diario de la Moda, Melissa Flores of Super Glam News, Katherine Lauren of On the Kattwalk and Nashelly Messina of Fabulatina discussed success tips to blog success on The Fashion and Beauty of Monetization.
Yvonne Condes of MomsLA, Stacey Ferguson of Blogalicious, Monique Frausto of Blogs by Latinas and Curves and Chaos and Ana Villegas of Mama Gallina shared their secrets to staying engaged with their fast growing communities. From tips on moderating and how to lead by example, these top influencers shared their approach for collaborations and building traffic.
In Podcasting 101: Connect with Fans, Spread Your Message and Build with Audio, Laura Elgueta Sanchez encouraged attendees to speak authentically to engage with a dedicated audience. At the same time, SEO From The Start with social savvy Latinas, Maura Wall Hernandez and Yoly Mason was teaching attendees how to set up their platforms with strategy in mind.
Our #WeAllGrow sponsors were thrilled to be there inspiring Latina influencers, too! Our thriving community is made even better by their dedicated support. Origami Owl gave out beautiful lockets designed per influencer’s niche. Vive Mejor was freshening up manicures and giving out sweet treats. Scholarshare was giving away a jumpstart to a college fund. Opoli included discount codes to every attendee and beautiful journals to document our growth were privided by minted.
After a full day of sessions, attendees were inspired to grow their business and influence with new techniques and philosophies. Yet, as another stellar lunch was served at the LINE Hotel, the anticipation was growing for the main event of the night: #WeAllGrow Summit’s inaugural Storytellers event presented by Vive Mejor. We'll be back to relive #WeAllGrow Storytellers in a separate post, as the emotional experience is filled with details we don't want you to miss.
As the Summit drew to a close, attendees bonded during a Sunset Fiesta to engage with friends and colleagues. A toast was made to our community and influencers who dare to thrive and grow. Together.