On December 15th, 2017 we had the joy of co-hosting an event for Los Angeles area influencers to celebrate the St. Jude Thanks and Giving campaign with Domino's Pizza.
This year marks the 14th annual St. Jude Thanks and Giving campaign – created by Marlo, Terre and Tony Thomas, the children of St. Jude founder Danny Thomas – is an annual tradition with tremendous public support for the hospital’s lifesaving mission. Kicking off November 1st and running through the 1st week of January, St. Jude Thanks and Giving is an unprecedented union of celebrities, media, retail and corporate partners that ask consumers to donate while they shop to support St. Jude. Thanks to the support generated through partner campaigns like St. Jude Thanks and Giving, families never receive a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live. This holiday season, we give thanks for the healthy kids in our life, and give to those who are not. Join St. Jude and Domino’s in fighting childhood cancer. Agradece la salud de tus niños y ayuda a aquellos que no la tienen.
Domino’s Pizza, a 14-year partner with approximately 5,245 participating locations, has raised more than $38 million for St. Jude primarily through its participation in the St. Jude Thanks and Giving campaign. Domino’s led the way in raising funds in 2016 by raising a company record of $7.3 million for the kids of St. Jude by featuring a special St. Jude Meal Deal during the campaign, which included a $1 donation to St. Jude. Domino’s unique online ordering system resulted in a significant increase in online donations.
Not only did attendees learn about St. Jude and Domino's partnership via the Thanks and Giving campaign, but they also got to meet Lucas, a 5-year old patient from Chile being treated at a St. Jude hospital in California. Lucas and his family reminded us that every single dollar does make a difference since they are living proof of it.
Celebrity Alejandra Espinoza sat with Alex Flores, manager of Hispanic/Multicultural marketing St. Jude Children's Research Hospital, for an emotional chat about why she passionately supports St. Jude and how cancer has touched her family's life.
You can watch her full interview below and donate to St. Jude via her fundraising site here.