summit 2019

The Beauty of Being Latina: Why Diverse Representation in Media Matters


This year’s #WeAllGrow Summit keynote panel, The Beauty of Being Latina: Why Diverse Representation of Our Community Matters in Media and Ads, was made possible by our title sponsor Dove. Moderated by Carolina Contreras of Miss Rizos Salón and featuring stellar panelists Jillian Mercado, Shakira Barrera, Nolwen Cifuentes and Rosie Molinary, the conversation centered around Latinx representation by the media and why it matters.

In keeping with the theme of this year’s Summit – We Are Changemakers – panelists shared what inspired them not just to advocate for more and better representation in the media, but to use their careers and influence to create the change.

Here’s just a bit of what these women had to say about their commitment to a diverse representation of our community …

Carolina Contreras

Carolina Contreras is the founder of Miss Rizos Salón, one of the first natural hair salons in Santo Domingo, Dominican Republic.


Imagine walking into the toy section of a store and not seeing a doll that looks like you. Imagine watching telenovelas all of your life and noticing that none of the protagonistas look like you. Imagine being enamored by all of the Disney princesses only to realize that none of them have your kinks and your coils. Imagine going to the supermarket and as you’re helping mami with the groceries, you notice that none of those beautiful models on the covers of magazines are brown like you. Imagine being a movie buff and a comic book addict and noticing that none of the leads and the superheroines look like you. Imagine excitedly walking through the hair product aisles in stores and seeing that none of the products or tools were made for you. I grew up thinking that there was obviously something terribly wrong with me. I didn’t know then what I know now and I felt like my mother felt and my mother’s mother felt – that I was born dañada de fábrica and I needed to be fixed.

Jillian Mercado

Jillian Mercado is a model and activist at the forefront of the new wave of models challenging beauty ideals and the lack of representation of people with disabilities in the fashion industry.


I wanted to be an editor to hire people who looked like me because I didn’t see not a single soul out there in like the level that I thought they should be seen … My first gig was a world-wide Diesel campaign and seeing my poster on a boat in Venice, Italy –not California, Venice, Italy! I was like HOLY MOTHER OF GOD! And the amount of love and messages I got from people all around the world, I knew that what I thought my career was to be behind the scenes had to now be in front of the scenes because I had to pave the path of people with disabilities who had never seen themselves anywhere, period.

Shakira Barrera

Shakira Barrera is an actress, dancer and activist. She currently appears on the Emmy-nominated show “Glow” and “It’s Bruno.!”


I became a Fanta girl at 19 and I didn’t know that acting was a job. I grew up with two moms: one of them from Nicaragua, another one from Cuba. I’m first generation. They had no clue that this was actually a career. When I became a Fanta girl it was the first time I used my voice to speak in front of the camera and it was the first time that I knew this was actually a job. Like wow! A campaign, a commercial with my face. At the time I was in college, going through a lot of insecurities and I think that my breakthrough moment was when I realized that I had to step up because the opportunity was there and they wanted me. So it was me accepting that I was a Fanta girl and I had to keep saying it to myself like “they want you, they want you, so you gotta get over it girl ‘cause you got the job.”

Nolwen Cifuentes

Nolwen Cifuentes is a Los Angeles-based photographer known for capturing a mix of raw and dreamy portraiture. Her interests lie in shifting social consciousness, breaking down gender norms and representation.


The only reason I got into photography was to explore being not represented.

Rosie Molinary

Rosie Molinary is the author of “Beautiful You: A Daily Guide to Radical Self-Acceptance” and “Hijas Americanas: Beauty, Body Image, and Growing Up Latina.” She teaches at the University of North Carolina at Charlotte; serves as a national Dove Self-Esteem Project educator; offers workshops and retreats; and speaks on self-acceptance, body image, self-care, the Latina experience, non-profit management and intentional living.


I started using journaling and reflection writing in my classroom a lot and that inspired me to go get a masters in fine arts and creative writing and over the course of that program I wrote a collection of non-fiction essays and poems that were about my coming of age experience through the lens of my ethnic identity, beauty perception and sort of perception of being a woman. And that book was called “Giving Up Beauty.” And at the end of my graduate experience, my final advisor came up to me and said, “Are you gonna publish?” I said, “No, I really belong in a classroom.” He said, “You have a pretty literal understanding of a classroom.” And he said, “Have you learned anything from a book?” And I was like, “Are you kidding? Books saved my life!” He said, “Yeah.” And he said, “Would you have felt better at 16 reading any of the stuff you just spent the last two years writing, would you have felt less lonely?”

At the end of the day, we all just want to be seen.

To watch this whole panel and so much more:

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#WeAllGrow’s CEREMONIA Welcome Party co-created with AARP Proves That Female Energy is Ageless


#WeAllGrow Summit officially kicks off with a party and this year’s party was pure fuego. #WeAllGrow Summit’s CEREMONIA Welcome Party co-created with AARP created a space for the Diosas, Lobas, Brujas, Guerreras and Sabias in us all to harmonize and live life without limits – vivir la vida sin cuenta – for the relaunch of AARP’s #cincuentañeros campaign.

From women on the journey to welcoming new life to those fighting to be seen to those allowing themselves to simply be present, the Ceremonia was a welcoming space for all Changemakers and the public expression that together, not apart, we make a symphony. Five hundred Latinas set the tone for the weekend by honoring their heritage guided by the five archetypes of female energy – Diosa (goddess), Loba (wolf), Bruja (healer), Guerrera (warrior) and Sabia (wise) – brought to life by the Brooklyn Bruja’s surrealist art for each archetype.


The Diosa archetype reminds us of our power and how it’s transmitted throughout generations.


The Loba archetype channels the fearless leader within.


The Bruja archetype celebrates and embraces our capacity to heal.


The Guerrera archetype honors the strength we use to fight injustice and uplift our communities.


The Sabia archetype encourages us to trust our intuition and knowledge.

Flower crowns by PrettyLilThings greeted and encouraged Changemakers to crown themselves poderosas and get on the same vibration to welcome the magic of community in store for #WeAllGrow Summit. The soundtrack of the evening was provided by a live performance courtesy of Las Cafeteras and the musical stylings of DJ Chava.

AARP was on hand and determined to disrupt the conversation around aging by reminding us that female energy is ageless and that we are all a force to be celebrated at every age. The Ceremonia may be over, pero ¡seguimos poderosas!

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How #WeAllGrow Field Trips Transformed the Changemakers Within


#WeAllGrow Summit field trips set the tone for the weekend’s festivities, so what better way to start than with intimate activities designed to transform the changemaker within? This year’s field trips stretched us in ways that provoked our growth and created avenues for each of us to do so in safe spaces, together, not just individually but as a community. #WeAllGrow sponsors know that changemaking is a journey that requires persistence and encouragement from fellow chingonas and they came prepared to equip us with experiences that influence how we understand the world and how we understand ourselves.

We Are Changemakers.



Dove wanted to #ShowUs how far we’ve come, so attendees started the day by writing a letter to their younger selves as a reminder that we are enough. This reflective entry point segued into a relaxing meditation session filled with breathing exercises and self visualization. To top off the day with sisterhood in mind, Dove led attendees in a dance class that made it easy to bond with one another while breaking a little sweat.

Changemaker Takeaway: Write a letter to your younger self every few years to remind her how far she’s come.

baby DOVE


Finding camaraderie among fellow Changemaker moms can be tough in between grinding and parenting, so Baby Dove made sure to get these women together for Mamás and Mimosas to have frank conversations about pregnancy and birth, while emphasizing the need to create more varied and honest portrayals of those experiences. Motherhood comes with an unspoken learning curve, and the Changemaker moms know they need to lean on each other and be unafraid to ask for help.

Changemaker Takeaway: Be unafraid to ask for help and offer to help fellow Changemaker Moms.



YouTube provided the umph we needed to hit the ground running once we get back home to reality. But before that, YouTube showcased its virtual reality equipment that allows content creators to make 360 content to watch on the YouTube app. YouTube’s state of the art equipment and accompanying classes are accessible to any creator with at least 10K subscribers, and YouTube panelists Doralys Britto, Dulce Candy, and Jenny Lorenzo all echoed the message on how to achieve that: consistency is key! So, what are you waiting for? Get to creating!

Changemaker Takeaway: Consistently creating content is the key to growing a dedicated audience.



Red Bull Amaphiko set the ambience for the day by welcoming attendees to a picturesque space filled with greenery and mapped out activities for intuition and reflection to achieve one goal: to find their personal story. One stand out activity that shifted attendee mindsets included writing down core beliefs, creating a list of intentions and desires for the future and comparing how the beliefs and desires align in order to create an action plan for change. How do your beliefs and desires align?

Changemaker Takeaway: Create a list of what you want and what you believe and assess how they align with each other to ensure you’re on the right path.



The Los Angeles Philharmonic treated attendees to an exclusive preview of their long-anticipated performance of “Symphony of a Thousand,” its first ever performance of Mahler’s 8th Symphony at the Walt Disney Concert Hall. The orchestra and chorus rehearsed for the first time in the concert hall before their opening performance, and our Changemakers were the first to take a listen. They followed the sneak-peak to visits to the Broad Museum and the Museum of Contemporary Art, all within walking distance of the concert hall. This cultural hub is nestled in the heart of downtown Los Angeles, a go-to place for Changemakers when they need a dose of inspiration.

Changemaker Takeaway: Visit the Broad Museum, MOCA, and the Walt Disney Concert Hall for a performance from the Los Angeles Philharmonic when you need to rejuvenate your spirit.



The Long Beach Convention & Visitors Bureau showcased Long Beach with a boat of the present and a boat of the past, Harbor Breeze Cruise and the Queen Mary, providing attendees a relaxed setting to meet fellow Changemakers while also getting to know the area. Between boat rides, attendees paid visits to the Aquarium of the Pacific and the Museum of Latin American Art, where fellow chingonas agreed they needed to return with their kids to teach the importance of sustainability through exhibits at the aquarium and highlight Latin American artists they’re inspired by.

Changemaker Takeaway: Plan a day trip to Long Beach, where you can not only relax and recharge but also be intentional about the growth you gift yourself.

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Enjoy Delicious Churros with a #toquesweet at #WeAllGrow Summit 2019, courtesy of La Lechera!

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Churros anyone? We are so ready to have La Lechera at #WeAllGrow Summit sharing the goodness of their Sweetened Condensed Milk and Dulce de Leche squeeze bottles with fresh churros by Churro Service!

La Lechera’s new squeeze bottles are so easy to use and perfect for celebrating the sweet moments in our lives. Make sure to stop by La Lechera’s Churro Cart on Friday, May 31st from 11:00am to 2:00pm, say hello, grab a churro and drizzle it with some Dulce de Leche OR Leche Condensada on top!

What’s even better? They’ll be hosting a fun GIVEAWAY and three winners will have the chance to WIN a Tote Bag filled with amazing prizes valued at $400+ that includes:

  • A DJI Osmo Pocket 4K Action Camera

  • Kitchen Accessories

  • La Lechera products


  1. Snap a photo/video of the churros and La Lechera drizzle from La Lechera’s space at #WeAllGrow Summit 2019

  2. Upload to Instagram and tag @LaLecheraUSA and @weallgrowlatina

  3. Use the hashtag #toquesweet, #weallgrow and #contest in your caption


  • You must be 18 years or older and a US resident to enter.

  • You must be registered to attend #WeAllGrow Summit 2019.

  • You must submit via Instagram.

  • Posts must be featured on your Instagram page main feed and not part of Instagram Stories.

  • Participants must tag @LaLecheraUSA and @weallgrowlatina.

  • Participants must use these hashtags: #toquesweet #weallgrow #contest.

  • You may enter up to five times with original posts.

  • All entries must be posted by 5:00 pm PST on Friday, May 31, 2019 to be considered. Three winners will be selected at random during that evening.

Click HERE for full rules and regulations.


Celebrate the Diversity of Latina Beauty with Dove at #WeAllGrow Summit 2019

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#WeAllGrow Summit is less than a week away and we can hardly contain our excitement! In anticipation, we’re sharing EVERYTHING our title sponsor, Dove, has in store for you!

Dove is putting together an impactful activation for all of you to feel beautiful and confident as the amazing Changemakers that you all are. The brand is bringing the topics of inclusivity and self-defined beauty front and center by hosting a series of immersive experiences.

On May 31, Dove will present the opening keynote session titled “The Beauty of Being Latina: Why Diverse Representation of Our Community Matters in Media & Ads,” which will feature an inspiring panel discussion around the impact of Latinx representation in media.

On stage, we will welcome an impressive roster of renowned speakers including social entrepreneur, activist and founder of Miss Rizos Salón Carolina Contreras; author, speaker, educator and self-acceptance activist Rosie Molinary; model and disability rights advocate Jillian Mercado; Girlgaze photographer Nolwen Cifuentes, and Nicaraguan-American actress, dancer and humanitarian ambassador Shakira Barrera.

On Saturday, June 1, Dove will be hosting a self-esteem workshop and encouraging attendees to become mentors by joining them at an inspiring workshop for local girls at the Boys & Girls Club of America as they facilitate an impactful conversation around beauty and self-esteem.

Throughout the duration of the event, the #MiMomentoDove Suite will offer attendees a moment to recharge with a variety of services, including:

  • Dry styling sessions featuring Dove Care Between Washes Dry Shampoo and the Dove Style + Care Collection for the finishing touch;

  • luxurious foot cleanse and massages with Dove Body Wash Mousse;

  • personalized Baby Dove Rich Moisture Tip to Toe Wash and Lotion duos, as well as advice on the best way to nurture and care for your baby’s skin and microbiome;

  • and dermatologist 1:1 consultations featuring Dove’s latest innovations, among other activities.

We hope you’re as excited as we are and ready to #ShowUs how you shatter beauty stereotypes!


We are kicking off our fifth #WeAllGrow Summit with a celebration of the magical sisterhood we’ve created together and the powerful mujeres you each are: CEREMONIA.

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A ceremonia is a ritual gathering to celebrate a special occasion. Our CEREMONIA is to celebrate you and all the ancestors that have brought each of us to this sacred place and time where we have the privilege of being together for three magical days to share what makes us each unique, wise, beautiful and powerful – ¡con una buena fiesta!

CEREMONIA Welcome Party is in co-creation with AARP Cincuentañeros. Together, we’re honoring these five archetypes of female energy:


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From the moment you enter CEREMONIA, your senses will be transported with the scent of copal filling the air and the ancestral beat of a shamanic drum guiding you into the space.

You will be crowned with beautiful flowers created by @PrettyLilThings and intuitively guided to embody one, any or all of the five archetypes brought to life via the beautiful collage illustrations created by @thebrooklynbruja just for you and this moment.

The Sabia in you will find her way to the AARP Cincuentañeros hut where you will have an encounter with your higher self and enjoy the many gifts you deserve.


What’s a good CEREMONIA without música and dancing??! We couldn’t think of a better band than LA-natives Las Cafeteras to bring in the vibes remixing roots music and telling modern day stories. Las Cafeteras create a vibrant musical fusion with their Afro-Mexican beats, rhythms, and rhymes to deliver inspiring lyrics with a unique East LA sound and positive message.

Lilly Chavarria, aka DJ Chava – a trailblazing Mexicana in the Chicago nightlife scene as a female DJ, will infuse the night with the beats that we love to keep us vibing high in sisterhood.

We’re sure you’re wondering “but what do I wear to a CEREMONIA?” And the answer is anything that makes you feel your most magical and joyful self! We do have this Pinterest board for a bit of inspiration but nothing beats a style that only you can embody. Be you. We adore you.

The #WeAllGrow CEREMONIA Welcome Party, in co-creation with AARP Cincuentañeros , will kick off three days of inspiration, growth and community. Make sure you download our official app for the full Summit schedule and add the party to your personal agenda for Thursday, May 30th from 7pm to 10pm.

We see you. You are a CHANGEMAKER.

#WeAllGrow Summit 2019 Field Trips: 6 Unique Ways to Explore Southern California. Sign Ups Are Open!

What you’ve been waiting for – the sign-up for #WeAllGrow Summit 2019’s field trips is officially open! For the past five years, #WeAllGrow Field Trips have been one of the highlights of the conference and this year is no exception!

When are the field trips?

All field trips take place on Thursday, May 30th from 8am to 4pm.

Where are they taking place and who hosts them?

This year we have six sponsors hosting very special experiences throughout Long Beach and the Los Angeles area. Scroll down to check them all out!

Who can attend?

Field trips are only for influencers and/or creative entrepreneurs with an actively updated Instagram, blog and/or YouTube channel and who have a ticket to attend this year's Summit (sorry, not available for any Industry passes or Wellness Day-only tickets).

How do I sign up?

Check out below the descriptions for each field trip. Then go to this #WeAllGrow Summit 2019 Field Trips Sign Up form and rank your favorites from one to six, with one being the trip you want to attend the most.

These field trips will fill up fast! Once at capacity, the signup will be closed with a firm deadline of May 12th at 11:59 p.m. PST. No exceptions can be made.

Am I guaranteed a spot?

If you have an Influencer/Entrepreneur registration for Summit, then you’re guaranteed a spot. What we can’t at all guarantee is that it will be one of your top choices.

Field trip assignments will be made based on your interest, as well as your content's relevance to a sponsor’s product(s) and/or message. So please read the descriptions carefully to make sure you’re a good fit (i.e.: Baby Dove is focused only on connecting with parenting influencers with small children covering lifestyle and/or parenting content).

We might also have more signups than available spaces on some trips. Since each experience has been carefully crafted by the sponsor, spots are limited to the capacity each can offer.

I can’t wait to find out which field trip I’ll be going on! When will I know?

Confirmations will be sent via email from no later than May 24th.

Be mindful that our team is working diligently to make sure that #WeAllGrow Summit is an unforgettable weekend, so please do not email unless absolutely necessary. Definitely not to request special placement.

We do invite you to post any questions on the Summit’s Facebook group here or our official app.

Now, let’s dive in!

Empower your Mind, Body, and Soul with Dove!

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Dove invites you to spend an inspiring morning devoted to enriching your mind, body, and soul with a beach view! After a short drive from Hotel Maya to an oceanside locale, we’ll kick off with a healthful, delicious breakfast and empowering discussion with Rosie Molinary (Dove Self-Esteem Educator, Speaker and Author of Beautiful You: A Daily Guide to Radical Self-Acceptance). We’ll take some time to reflect on our beauty & self-confidence journeys before being joined by Christine Gutierrez (Psychotherapist and Wellness Expert) for a session to recharge your soul. Christine will conduct a transformative meditation session, awakening and affirming the power of your intuition and beauty within. Finally, we’ll be led through an exhilarating dance lesson to kick up our confidence and energy before heading back for registration and to kick-off an exciting #WeAllGrow Summit!

Dove has 25 spots available for women interested in maximizing their self-esteem and empowering the next generation!

Baby Dove Presents Moms & Mimosas


We know there are no perfect moms, just REAL ones and research shows that new moms feel pressure to fit into a ‘perfect mom’ ideal, creating anxiety for them as they figure out their roles as parents.

Baby Dove knows there is no right or wrong way to be a parent, and we want to encourage all parents to trust their way. Baby Dove invites 30 attendees to join us for brunch for an intimate discussion about pregnancy, birthing experiences and how the media can impact your portrayal of motherhood.

Be ready to leave Hotel Maya promptly at 11:00 am and be back at the hotel by 1:30 pm.

Unlock Your Inner Creator at YouTube Spaces LA


We’re so excited to welcome 30 attendees to the YouTube Space Los Angeles for a day of learning about content creation and connecting with YouTube employees and content creators. You’ll spend the day touring the YouTube Space LA, lunch with YouTube employees, followed by a fireside chat with Top Creators.

Red Bull Amaphiko CONNECT: A Boot Camp for Social Innovators + Creatives

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Join an intimate group of 28 leaders at the Spirit House in Highland Park for an empowering day-long boot camp designed to sharpen your storytelling skills, connect you with your intentions and your spirit, and build your network of fellow social entrepreneurs and creatives. This is your day to learn, to be very intentional, and to build your support system of peers who are also driving change at both the individual and community levels. Our goal is to send you back into the world grounded, nourished, and equipped to return to the important work of changing the world!


  • Build Your Narrative Power: Storytelling Workshop with Red Bull Amaphiko: This session aims to empower and inspire you to build your brand through the power of storytelling by understanding first the power of your story.

  • Connect with Spirit: Sound Journey with Aja (Spirit House) and Justin (Noh/Wave)

  • Creative Collaboration with Teatro Luna: In this Workshop you will learn how to inspire people into action, create the space and environment for relationship building and creative thinking, build the skills necessary to present, facilitate, and lead with intention and from your values

  • Intentional Feast: Our Food Tells Stories by social entrepreneur and chef Manolo Lopez

Explore the Vibrant Arts And Cultural Scene of Downtown LA with Los Angeles Philharmonic


The Los Angeles Philharmonic invites you to join in on the LA Phil’s 100th Anniversary celebration by visiting the Grand Ave Arts Corridor in Downtown Los Angeles, home of the LA Phil and other world-renowned arts organizations. Your visit will include a stop at the city’s leading contemporary arts museum, The Broad and MOCA, along with an architectural tour of the iconic Walt Disney Concert Hall. Lunch will be provided by Patina’s newest on-campus restaurant, Upstage Burger. We’re looking forward to sharing with you the vibrant arts and cultural scene of Downtown LA.

Experience Long Beach Like a Local with the Long Beach Convention & Visitors Bureau

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Experience Long Beach, like a local. The day will begin with a breakfast cruise featuring mimosas and a cruise of the Long Beach harbor. Next, explore the Aquarium of the Pacific’s newest expansion Pacific Visions with a pop up by one of their popular friends. Next, head over to the Museum of Latin American Art’s (MOLAA) for explorations of their newest collection. A surprise awaits as we enjoy lunch in the museum’s garden featuring local foodie hot spots, live music and crafts! The day will end aboard the majestic Queen Mary with cocktails, gourmet desserts, live music and more on the Queen’s Sundeck.

Make sure to sign up for the field trips here by May 12th at 11:59 p.m. PST.

Dove Announced as the Exclusive Title Sponsor for #WeAllGrow Summit 2019!


As we prepare for our 5th consecutive #WeAllGrow Summit event, we can hardly contain our excitement with what is to become our most breathtaking Summit yet. Since the beginning, we set out to create a space where our community of fantastic mujeres can connect, learn from each other and grow. Little did we know that our online community would grow and evolve into so much more: a community of strong, confident Changemakers eager to realize their personal potential inside and out.

That is why we always take special care and attention in partnering with brands that value and understand the power of this community and amplify this year’s theme of “We Are Changemakers.”

We are ecstatic to announce Dove as the exclusive #WeAllGrow Summit 2019 Title sponsor!

Dove is committed to helping all women realize their personal potential for beauty by creating products that deliver superior care. Beauty should be for everyone, because when you look and feel your best, you feel better about yourself. Ultimately, Dove believes that beauty should be a source of confidence, not anxiety.

So get ready for all the amazing surprises Dove has in store for us! You will be in awe and feel totally pampered as the Reinas that you are with todas las sorprecitas que nos tienen.

We’re so ready to celebrate #WeAllGrow Summit 2019 with Dove and you!