According to a report released by Chute and Thuzio 360 (a social influencers procurement platform), 66% of the more than 200 marketing professionals surveyed used social influencers as part of their marketing strategies in 2016.
So what is a social influencer? They are individuals who have established a strong online presence through multiple channels and have created a large following. Influencer marketing is the ability to sway the actions and opinions of an audience of prospective customers.
The main reasons companies use social influencers is their concerns about ad blocking and ad avoidance. This fact is that many Americans will use ad blockers. Can you blame them? People don't want to be bothered and simply are overwhelmed with ads popping up everywhere. The social influencer is the perfect solution. You would most likely trust the social influencer because of their authenticity and persona.
That's why brands seek social influencers with high numbers. It's a matter of the audience reach, click-throughs, impressions, and demographics.
If a social media influencer is attached to a brand, then it can be a win-win on both ends. The why comes into play. Why is a social influencer more trusting than an ad? Why does a social influencer get more likes than the retailer themselves?
Loyal audience followers will most likely trust the influencer than the brand themselves. For bloggers, it's an ideal way in marketing their brand and in turn gaining more online presence.
So if you're a blogger with a strong online presence, you might want to consider becoming a social influencer. ¡Buena suerte!
There will always be a part of you that simply doesn’t translate. Target knows this well, which is why they just launched a first-of-its-kind campaign featuring words with no English equivalent. #SinTraduccion is designed to celebrate moments, traditions and emotions that are treasured by Latino families by taking the conversation to social media.Target just “gets it,” don’t they?
Latina Bloggers Connect and Target want to know your meaning of #SinTraduccion. Together, let’s take over social media by sharing untranslatable moments that hold special meaning to us.
Here’s how the Target #SinTraduccion Instagram Challenge will work:
Submit via Instagram an original photo accompanied with a term or word in the caption that has no English equivalent (for example: “arrullo,” “sobremesa” and “estrenar”)
Your Instagram profile must be public
Enter as often as you’d like with an original picture throughout the week of the challenge.
You must include the following hashtags for your submission to be considered: #SinTraduccion and #LBCTarget
You must tweet out your photo using that hashtags #SinTraduccion and #LBCTarget
Deadline to enter is March 13, 2015 at 9pm PST.
Winners and Prizes:
Five (5) winners be selected at random from all eligible entries to receive a $100 Target gift card each.
You must be 18 and older to participate
You must be a member of Latina Bloggers Connect. You can join HERE.
Winner will be notified via email and Instagram tag and will have 72 hours to respond. If there is no response we will select another winner at random.
All decisions are final
Void where prohibited
See Spanish below
Siempre habrá una parte de ti que no se puede traducir. Target comprende esto bien, y es por eso que recientemente lanzaron una campaña pionera que gira alrededor de palabras que no tienen equivalente en inglés. #SinTraduccion fue desarrollada para llevar a las redes sociales esos momentos, tradiciones y emociones que las familias Latinas atesoramos y celebramos. Target lo entiende.
Latina Bloggers Connect y Target quieren saber el significado de #SinTraduccion para ti. Juntos, llenemos las redes sociales de esos momentos que no tienen traducción, pero sí un significado especial para nosotros.
El reto de #SinTraduccion en Instagram funciona así:
Participa via Instagram con una foto original acompañada de un término o palabra en la descripción que no tenga equivalente en inglés (por ejemplo: “arrullo,” “sobremesa” o “estrenar”)
Tu perfil de Instagram debe ser público
Puedes participar las veces que quieras con una foto original durante la semana del reto.
Para ser considerada para ganar debes incluir los siguientes hashtags: #SinTraduccion (sin el acento) y #LBCTarget