Unilever brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality. Latinos are trendsetters, who believe that their personal style is their unique calling card. With #100PorCientoTu, Unilever is merging two Latino passion points – music and style – to inspire them to be their best selves, always. On March 3, 2016 Unilever launched their campaign with a VIP event followed by a Nicky Jam concert at Madison Square Garden. Some of our NYC influencers were invited to attend and even got a meet and greet opportunity with Nicky Jam himself!
#LatinaCreators came together last Saturday for a brunch with Orgullosa to celebrate Hispanic Heritage Month. Over twenty influencers gathered at the Four Seasons Hotel in Beverly Hills for a morning of connecting and celebrating. In between mimosas, a delicious breakfast and coffee, the conversations revolved around how we honor our heritage as Latinas through our various channels.
Special guest, TV personality and actress Julissa Bermudez, spoke on being bicultural and how she toggles between both worlds embodying what a Nueva Latina is. Julissa shared how she, as a nueva latina, carries a unique story made up of rich history, blended cultures and aspirations. Born and raised in NYC, Julissa grew up in a Dominican household and is extremely proud of where she comes from and of her traditional values. The event highlighted how we as Latinas are defining a new blended cultural life that is unique.
Orgullosa also created and produced a video series that aims to show the diversity of the Hispanic experience and celebrate Latinas who are proud of their culture, traditions, beauty, family, home and who are, of course, just proud of being Latina! The video series features four inspiring bicultural Latinas: Dascha Polanco who is and actress on the popular show OITNB, Jeanette Kaplun who is the founder of Hispana Global and fellow #LatinaBlogger, Laura Gomez who is a tech entrepreneur and Maria Teresa Kumar who is President & CEO of Voto Latino. Orgullosa knows that bicultural Latinas toggle between their Hispanic cultural upbringing and their American life experiences. Check out the series of videos below!