Latina Bloggers

#WeAllGrow Sessions For Growth And Inspiration

There was nothing like waking up on the second day of #WeAllGrow Summit to a view of Los Angeles while enjoying breakfast in bed? Compliments of Latina Blogger Connect, attendees started day two of the Summit with breakfast in bed hand delivered to their rooms, allowing for optimal rest for the busy day ahead. weallgrow-day2-1

Once fueled for a day of growth, attendees were blanketed in a message of empowerment with the morning’s Keynote presented by Pine-Sol. Shelly Ulaj of Women Empowered took the #WeAllGrow stage with a powerful message of female mentorship, sharing her story of building relationships in business and life.

Immediately following the morning Keynote, representatives from top public relations firms took the stage for a high energy discussion that attendees just couldn’t get enough of! Moderated by LBC’s own Roxana Sarmiento, the panel discussed the nuances of influencer/brand relationships; what works, what doesn’t and exactly how brands select influencers for their campaigns (tip: it’s not always about the numbers!). This electrifying panel consisted of Jesus Chavez, Sr. VP of the creator network for mitú network; Holly Hamann, co-founder and CMO of TapInfluence; Debra Hotaling, leader of Ford Motor Company's communications team in the western United States; Danica Kombol, the CEO of the Everywhere Agency; Hugo Perez, Executive Vice President of Global Content & Digital Innovation at Zeno Group; Robins Santos, PRWEEK Multi-Cultural Campaign of the Year award winner at the Clorox Company, where her brands encompass the entire Clorox Equity division and Pine-Sol; Susan Stipcianos, co-founder of The Dream Team Agency.

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After the fast paced panel of public relations experts revved up the guests, they set out to meet sponsors during Suites Snack + Connect. Getting their Passport to Growth Ticket stamped at each suite, influencers networked with sponsors while enjoying giveaways and goodies. #WeAllGrow’s Summit Title Sponsor, Neutrogena, hosted glam sessions and an exquisite Social Media Sanctuary. Attendees strutted the runway in gorgeous ANDREA shoes and shared their fashion for their chance to win a huge giveaway. Guests got their cacariture drawn at the domain.me suite in celebration of ME day, a wonderful opportunity to honor the things that make us great. Pine-Sol continued their work empowering #WeAllGrow attendees with one on one business consultations and success mediation. And did you notice some influencers wearing the new Crest test strips? They work so fast, you likely didn’t! Crest was also taking gorgeous new head shots of #WeAllGrow attendees.

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Inspired by the morning keynotes, attendees couldn’t wait for the day’s sessions to begin. From fashion influencers to mom bloggers, #WeAllGrow Summit promised something for everyone. Alejandra Ayala of Styled by Ale, Claudia Garay of The Penny Closet and Bertha Hildalgo of Chic in Academia shared their tips on Achieving Fashion Blog Success on a Budget.

Vanessa Bell of De Su Mama, Yolanda Machado of Sassy Mama in LA, Betty Galvan of My Friend Betty Says, Silvia Martinez of Mama Latina Tips and Maria Jose Ovalle of Very Busy Mama opened a dialogue during Growing up With Mom Bloggers, a panel focused on growth, focus and how to move beyond the baby years.

Attendees laughed and learned during Niche Monetization: Creative Business Model That Work. With speakers like Carol Cain of Girl Gone Travel, Kathy Cano-Murillo of Crafty Chica and Carolyn Scott-Hamilton of the Healthy Voyager, tips to help grow and monetize niche blogs were as plentiful as the belly-wrenching jokes.

Cynthia Sanchez, CEO and founder of Oh So Pinteresting, shared her tips on generating traffic, build community and access new audiences. As a leading Pinterest expert, Cynthia gave attendees inspiration for harnessing the powers of this mega-platform.

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There was a quick break after the morning’s session, but then it was back in the trenches to learn and be inspired by the afternoon’s experts. Adriana Castro of El Diario de la Moda, Melissa Flores of Super Glam News, Katherine Lauren of On the Kattwalk and Nashelly Messina of Fabulatina discussed success tips to blog success on The Fashion and Beauty of Monetization.

Yvonne Condes of MomsLA, Stacey Ferguson of Blogalicious, Monique Frausto of Blogs by Latinas and Curves and Chaos and Ana Villegas of Mama Gallina shared their secrets to staying engaged with their fast growing communities. From tips on moderating and how to lead by example, these top influencers shared their approach for collaborations and building traffic.

In Podcasting 101: Connect with Fans, Spread Your Message and Build with Audio, Laura Elgueta Sanchez encouraged attendees to speak authentically to engage with a dedicated audience. At the same time, SEO From The Start with social savvy Latinas, Maura Wall Hernandez and Yoly Mason was teaching attendees how to set up their platforms with strategy in mind.

Our #WeAllGrow sponsors were thrilled to be there inspiring Latina influencers, too! Our thriving community is made even better by their dedicated support. Origami Owl gave out beautiful lockets designed per influencer’s niche. Vive Mejor was freshening up manicures and giving out sweet treats. Scholarshare was giving away a jumpstart to a college fund. Opoli included discount codes to every attendee and beautiful journals to document our growth were privided by minted.

After a full day of sessions, attendees were inspired to grow their business and influence with new techniques and philosophies. Yet, as another stellar lunch was served at the LINE Hotel, the anticipation was growing for the main event of the night: #WeAllGrow Summit’s inaugural Storytellers event presented by Vive Mejor. We'll be back to relive #WeAllGrow Storytellers in a separate post, as the emotional experience is filled with details we don't want you to miss.

As the Summit drew to a close, attendees bonded during a Sunset Fiesta to engage with friends and colleagues. A toast was made to our community and influencers who dare to thrive and grow. Together.

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#WeAllGrow Summit Keynotes and Sessions

The first full day of the #WeAllGrow Summit started off with Kundalina yoga and meditation with Siempre Mujer Editor-in-Chief and yoga instructor, Cristy Marrero. Sponsored by GAIAM, the session’s intention was designed to center the body and mind on growth and possibilities. This powerful ode to self was followed by a delicious breakfast and tea. Nourishing the mind, body and soul was the perfect way to start a very full day of learning and sharing. #WeAllGrow Summit

Following the principles of Kundalini Yoga, Cristy Marrero shared the 7 basics steps to achieve happiness in the first keynote panel of the day titled “A Celebration of Growth.” We learned about her inspiring travels, work relationships and her life-changing aha moments. Joining Cristy was mother and a multi million-dollar business entrepreneur Natalie Boden, who shared her journey in parenting, her cultural beliefs and personal growth. It was a powerful, eye-opening hour inspiring attendees to seek happiness, learn the art of acceptance and find the stillness and courage within to realize their dreams.

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Immediately following our Keynote speakers, the stage lit up with  Emmy Award-winning TODAY Show producer and New York Times best-selling author, Alicia Ybarbo, who moderated the panel titled “Bringing the Social to Media”. The talented panel included Marines Duarte, family & lifestyle expert for Univision; Alexys Gabrielle, broadcast journalist, television host, and social media influencer; Jeannette Kaplun, award-winning journalist and TV personality; Andrea Minski,  journalist and TV host; Gaby Natale, media personality and celebrity blogger; Kika Rocha, former fashion and beauty director of People en Español.

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These super Latinas shared how they transitioned their careers from traditional media to the digital world, how losing their safety nets opened new opportunities, what it takes to come to this country and succeed without understanding the language and how to achieve your dreams no matter the obstacles.

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What does LA bring to the table like no other place can? The Media! What is the #WeAllGrow Summit about? Connections! Attendees were also given the opportunity to show off their elevator pitches to latinamom.me, Baby Center, Siempre Mujer, Ser Padres, MiTú Networks, NGL Media, ChicaFresh.com, TapInfluence, CafeMom and Univision tlnovelas. Set up like a speed dating session, preparation was key, time was limited and there was only one chance to make a lasting impression. No pressure!

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In between empowering keynotes and career-changing meetings, Vive Mejor spoiled attendees with massages and manicures in the Expo Hall. While some picked out their nail colors, others created personalized lockets with Origami Owl just a few tables away. The Expo Hall was all about individuality, bonding and heartfelt moments … and of course a giveaway! ScholarShare was there as well and hosted a contest for chance to win $250 towards a college savings plan.

#WeAllGrow Summit Neutrogena

Noon crept up quickly and it was time to eat again. But it wasn’t just any meal. A keynote lunch hosted by Neutrogena at the LINE Hotel ala Roy Choi can only mean one thing - Superb dining! Michelle Freyre, General Manager of Neutrogena, joined us for a very candid presentation about her experience as a Latina in a leadership role in the most leading skincare and beauty companies within the Johnson & Johnson family. She also made a very special exclusive announcement and introduction - Mexican actress and singer Eiza Gonzalez is to become the new Neutrogena ambassador for both general and hispanic markets. Eiza shared her love for Neutrogena products and talked about her life in the spotlight since childhood and her life-long enthusiasm for Neutrogena products. Congrats, Eiza!

The magic continued on the 12th floor with mimosas, cake pops, stylists, facials, music and lovely beauty vlogger and hostess Dulce Candy at the Neutrogena suite and Social Media Sanctuary.

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Needless to say, everyone looked and felt like they just stepped out of the salon during the conference. Even with a packed house, the stylists did an amazing job getting everyone dolled up and feeling great. Decorated with white drapery and luxury sofas, the sanctuary was a coveted room for stopping by to relax in between panels. The sessions were rich with information and tools for building businesses and creating brands.

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Brenda Cisnero of Mejorando Mi Hogar, Denisse Icaza of Ahorros Para Mama and Divina Rodriguez of Dancing Hotdogs shared tips and tricks for scoring major deals both on and off the blog.

Whether you’re a newbie or veteran, Daily Baez of Daily Curlz, Pattie Cordova of Living Mi Vida Loca, Cindy Limon and Roxy Limon shared their personal journeys, experiences and insights for creating a successful and fulfilling vlogging career. If you’re just starting out, make sure you explore the Creative Studio option on YouTube to get the most of your channel!

With so many a-ma-zing Latina food bloggers, it’s not a conference (or a blogosphere!) without them.The invaluable information that was shared during the food styling workshop led by Clara Gonzalez of Dominican Cooking, Meseidy Rivera of the Noshery and Ericka Sanchez of Nibbles & Feasts had everyone clinging to their every word. From what cameras they preferred to what each thought about a certain styling or photography technique, attendees asked all those questions they’d been itching to get an answer about. No one wanted to leave the room! After all, who doesn’t love a beautifully styled food photo? The foodie love didn’t end there, the session that followed included a panel of food bloggers turned authors: Morena Escardo of The Everything Peruvian Cookbook, Pilar Hernandez of Comer rico: Del blog a la mesa, Yvette Marquez-Sharpnack of Muy Bueno Cookbook and Vianney Rodriguez of Latin Twist. This panel of respected recipe developers inspired attendees to get out there and materialize their recipes into a beautiful book

The panels continued throughout the rest of the day with a little something for everyone. Whether you’re more of a traditionalist when it comes to blogging or prefer to take your story outside of the blog, you were covered.

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Ismerai + Annette of LoveLuxeCo, Maya Murillo of Maya in the Moment, Angie Ramirez of Little Inspiration and Daniela Ramirez of Nany’s Klozet talked about their Vine and Instagram techniques. From perfectly curated images to what appears to look like candid moments and videos, all are carefully executed with consistency in mind. These platforms are given the same attention to detail as their blogs. Guest were encouraged to use their own authentic voice and noted that it’s good to be inspired but in the end people are going to know if it's genuine or not.

Taking things even further from the blog to TV and print was the next topic led by Bren Herrera of Flanboyant Eats, Jeannette Kaplun of Hispana Global and Mercedes Sanchez of Be Chic Mag. This powerhouse panel talked about the highs and lows of getting your voice out there and your talents noticed. A little bit courage and belief in yourself goes a long way. But no matter how good you are at what you do, good writing skills are key in getting the right people to notice you. No one knows that Maura Hernandez, editor of Latinamom.me and Lorraine C. Ladish, author and founder of VivaFifty. Attendees were given tips for improving grammar and what editors are looking at when reviewing their work.

Guests spent the rest of the evening taking it easy, dining at the hotel and exploring Los Angeles. Another full and exciting day was ahead, including breakfast in bed, sponsor suites and the much anticipated Storytellers session!

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#WeAllGrow Summit LA Field Trips and Opening Reception

With so many people traveling to Los Angeles for #WeAllGrow Summit from all over the country (Canada, Mexico, Colombia and Dominican Republic, too!), we wanted attendees to really get a taste of our awesome city. But not just any taste. We wanted everyone to really get a feel for the city’s rich culture, history, diversity and hidden gems. To make this happen, the first day of the Summit was completely dedicated to the exploration of Los Angeles. the LINE hotel #weallgrow summit Attendees got to choose one of four options, which all included the world of art, history, technology, business strategies, photography and delicious local cuisine.

Car Free LA with the Los Angeles Tourism & Convention Board

What’s the first thing that comes to mind when you think of LA? The beach? Hollywood? Traffic? There is so-much-more to this city and we wanted everyone to enjoy it as much as we do (sans the 405, of course!). The Los Angeles Tourism board prepared a field trip for us to explore Downtown Los Angeles on foot. We simply hopped on the L.A. Metro from Koreatown to Downtown, and spent the day like locals. Our first stop was the Museum of Contemporary Art (MoCA), where we got to see extraordinary works of art from artists like Jackson Pollock and Jean Michel Basquiat. This museum has a serious collection of modern and contemporary art and sits just a few blocks away from a Frank Gehry favorite, the iconic Disney Concert Hall. After perusing the MoCA galleries, we walked to Grand Central Market where we ordered lunch from an array of different dining options - favorites were Eggslut and Sticky Rice, followed by G&B for amazing cafecito. After lunch, we spent the rest of the afternoon touring Downtown Los Angeles on a double decker bus!

grand central market #weallgrow summit Going Green + Fun Under the Sun with Neutrogena

Los Angeles is filled with yogis, vegan foodies and juicing fanatics, so it’s no surprise that Neutrogena decided to plan a fun day under the sun (with plenty of SPF!)  filled with exercise, fitness, health and skincare tips. The invigorating day started at Hollenbeck Park where we were greeted by the Neutrogena Team along with Board Certified Dermatologist, Dr. Tanya Kormeili and Gloria Baraquio (Yoga Director at The Springs LA). While we prepped for our yoga class, Dr. Kormeili shared everything we needed to know about skin protection and the life-saving steps we can take everyday to keep our skin safe from harsh UV rays.

neutrogena #weallgrow summit After working up a sweat, we hopped on our bus and headed over to The Springs LA, which is a massive wellness center that includes an organic juice bar, a raw vegan restaurant/wine bar, a yoga studio, a holistic healing center and a pop-up shop all under one roof. They seriously have everything you need to live a well balanced and green life. While we were there we were given a tour of the kitchen and learned about cold press juicing, water conservation, detoxification and indulged in some of the best vegan food and cold press juice in Los Angeles!

From Dinosaurs and Gems to Popular Art, Capture Your World at the Natural History Museum of Los Angeles County

We fell in love with the staff at the Natural History Museum. Checking out their extensive collection should definitely be on anyone’s must-visit list when traveling to Los Angeles. We took a lot pictures while learning that T-Rex may have had feathers (What? He was a large bird?) and that you do not want to ever get caught red-handed in the museum’s gem vault. Ever.

nhmWe also got to relish in the beauty that is Latino culture with the beautifully curated exhibition Grandes Maestros. From silver artifacts to woven tapestries, the exhibit brings together hundreds of folk art masters from across 22 countries to showcase modern culture, religion and traditions through a celebration of beauty and power. The museum stroll was followed by a delicious lunch at Yxta Cocina. Because no day is complete without amazing tacos!

Vive Mejor Presents an Inside Look into Google

Anyone who went on this trip can tell you that getting a job at Google seems pretty ideal. In fact, some even said that you have all you could possible need right within reach. The amenities, the nearby beaches, the cafeteria, the Juice Bar and free coffee were enough reason to just call it home. Oh, and did we mention that the building aka “Binoculars Building” was originally designed by Frank Gehry? The attendees were given the grand tour of the space along with lunch and a huge dose of inspiration. After all, you can’t enter through the grandiose sculptures of Claus Oldenberg and Coosje van Bruggen and not want to dream BIG.

google #weallgrowsummit After a full day of exploring, attendees were dropped off at the LINE hotel with plenty of time to register at Neutrogena’s hospitality station and a grab a cup of cafecito with friends at the cafe.

neutrogena #weallgrow summit There was also plenty of time to unpack, get comfortable and get dressed for the #WeAllGrow Summit Welcome Cocktail pool-side reception with Vive Mejor.

#WeAllGrow Summit #ViveMejor Vive Mejor outdid themselves with delicious cocktails and h'orderves created from their own special list of fabulous recipes. It was the perfect welcome to what was about to be an amazing conference.

(Photos: Robson Muzel, Lidia Sagastume, Maya Murillo, Kathy Murillo, Monique Frausto)

 

#WeAllGrow Summit Takes Over YouTube Space LA

As many of you know, we recently celebrated the launch of the much anticipated #WeAllGrow Summit. After four years of a lot of hard work and determination, Latina Bloggers Connect felt it was time to create a platform that will bring together all the voices and stories that have served as an inspiration to us all. From blogs to Instagram to YouTube, there has never been a shortage of inspiration. However, all in one room? It was certainly an experience many of us will remember for a long time. With so many Latinas creating video content, we decided to start the party early at the mecca of digital content creation, YouTube! With informative tours and delicious food on hand, they spoiled #WeAllGrow Summit attendees setting the tone for what is about to become three days of life-changing moments.

#WeAllGrow Summit YouTube Space LA

The #WeAllGrow Pre-Treat at YouTube Space LA started with plenty of LA sunshine and much excitement to see old friends and make new ones. In many ways, it was a lot like a family reunion. After all, we all share so much with each other online by offering support, answering questions and by simply enjoying each other’s updates and stories.

#WeAllGrowSummit YouTube Space LA

We were blown away by the magnitude of YouTube Space LA and the amount of resources available. Did you know that access to their equipment is free? The level of access depends on the amount of subscribers you have and there’s a YouTube Space in LA and NYC in the U.S. and three more across the globe. If you live in LA or NYC, there’s really no excuse to start your channel with such an amazing resource and workshops available to you. YouTube has over a billion viewers and approximately 300 hours of video are uploaded every minute. It’s time to carve out your space!

#WeAllGrow Summit YouTube Space LA

After taking in all YouTube Space has to offer, we sat down with Dulce, Alba, Daniela and Maiah - four fashion and beauty creators who started their journey with a passion for sharing what they love. As their outlets grew, they quickly became savvy business women, sought-after brand ambassadors and an inspiration to young women all over the world. It was very obvious that they absolutely love what they do and feel a strong connection to their communities. And isn’t that what it’s all about?

#WeAllGrow Summit YouTube Space LA

If you would like to see more pictures of the #WeAllGrow Pre-Treat at #YouTubeSpaceLA visit, check out our album on Facebook. You can also check out recaps by Dulce Candy and Nany’s Klozet! Stay tuned for more!

(Photos: Robson Muzel)