#WeAllGrow Sessions For Growth And Inspiration

There was nothing like waking up on the second day of #WeAllGrow Summit to a view of Los Angeles while enjoying breakfast in bed? Compliments of Latina Blogger Connect, attendees started day two of the Summit with breakfast in bed hand delivered to their rooms, allowing for optimal rest for the busy day ahead. weallgrow-day2-1

Once fueled for a day of growth, attendees were blanketed in a message of empowerment with the morning’s Keynote presented by Pine-Sol. Shelly Ulaj of Women Empowered took the #WeAllGrow stage with a powerful message of female mentorship, sharing her story of building relationships in business and life.

Immediately following the morning Keynote, representatives from top public relations firms took the stage for a high energy discussion that attendees just couldn’t get enough of! Moderated by LBC’s own Roxana Sarmiento, the panel discussed the nuances of influencer/brand relationships; what works, what doesn’t and exactly how brands select influencers for their campaigns (tip: it’s not always about the numbers!). This electrifying panel consisted of Jesus Chavez, Sr. VP of the creator network for mitú network; Holly Hamann, co-founder and CMO of TapInfluence; Debra Hotaling, leader of Ford Motor Company's communications team in the western United States; Danica Kombol, the CEO of the Everywhere Agency; Hugo Perez, Executive Vice President of Global Content & Digital Innovation at Zeno Group; Robins Santos, PRWEEK Multi-Cultural Campaign of the Year award winner at the Clorox Company, where her brands encompass the entire Clorox Equity division and Pine-Sol; Susan Stipcianos, co-founder of The Dream Team Agency.


After the fast paced panel of public relations experts revved up the guests, they set out to meet sponsors during Suites Snack + Connect. Getting their Passport to Growth Ticket stamped at each suite, influencers networked with sponsors while enjoying giveaways and goodies. #WeAllGrow’s Summit Title Sponsor, Neutrogena, hosted glam sessions and an exquisite Social Media Sanctuary. Attendees strutted the runway in gorgeous ANDREA shoes and shared their fashion for their chance to win a huge giveaway. Guests got their cacariture drawn at the suite in celebration of ME day, a wonderful opportunity to honor the things that make us great. Pine-Sol continued their work empowering #WeAllGrow attendees with one on one business consultations and success mediation. And did you notice some influencers wearing the new Crest test strips? They work so fast, you likely didn’t! Crest was also taking gorgeous new head shots of #WeAllGrow attendees.


Inspired by the morning keynotes, attendees couldn’t wait for the day’s sessions to begin. From fashion influencers to mom bloggers, #WeAllGrow Summit promised something for everyone. Alejandra Ayala of Styled by Ale, Claudia Garay of The Penny Closet and Bertha Hildalgo of Chic in Academia shared their tips on Achieving Fashion Blog Success on a Budget.

Vanessa Bell of De Su Mama, Yolanda Machado of Sassy Mama in LA, Betty Galvan of My Friend Betty Says, Silvia Martinez of Mama Latina Tips and Maria Jose Ovalle of Very Busy Mama opened a dialogue during Growing up With Mom Bloggers, a panel focused on growth, focus and how to move beyond the baby years.

Attendees laughed and learned during Niche Monetization: Creative Business Model That Work. With speakers like Carol Cain of Girl Gone Travel, Kathy Cano-Murillo of Crafty Chica and Carolyn Scott-Hamilton of the Healthy Voyager, tips to help grow and monetize niche blogs were as plentiful as the belly-wrenching jokes.

Cynthia Sanchez, CEO and founder of Oh So Pinteresting, shared her tips on generating traffic, build community and access new audiences. As a leading Pinterest expert, Cynthia gave attendees inspiration for harnessing the powers of this mega-platform.


There was a quick break after the morning’s session, but then it was back in the trenches to learn and be inspired by the afternoon’s experts. Adriana Castro of El Diario de la Moda, Melissa Flores of Super Glam News, Katherine Lauren of On the Kattwalk and Nashelly Messina of Fabulatina discussed success tips to blog success on The Fashion and Beauty of Monetization.

Yvonne Condes of MomsLA, Stacey Ferguson of Blogalicious, Monique Frausto of Blogs by Latinas and Curves and Chaos and Ana Villegas of Mama Gallina shared their secrets to staying engaged with their fast growing communities. From tips on moderating and how to lead by example, these top influencers shared their approach for collaborations and building traffic.

In Podcasting 101: Connect with Fans, Spread Your Message and Build with Audio, Laura Elgueta Sanchez encouraged attendees to speak authentically to engage with a dedicated audience. At the same time, SEO From The Start with social savvy Latinas, Maura Wall Hernandez and Yoly Mason was teaching attendees how to set up their platforms with strategy in mind.

Our #WeAllGrow sponsors were thrilled to be there inspiring Latina influencers, too! Our thriving community is made even better by their dedicated support. Origami Owl gave out beautiful lockets designed per influencer’s niche. Vive Mejor was freshening up manicures and giving out sweet treats. Scholarshare was giving away a jumpstart to a college fund. Opoli included discount codes to every attendee and beautiful journals to document our growth were privided by minted.

After a full day of sessions, attendees were inspired to grow their business and influence with new techniques and philosophies. Yet, as another stellar lunch was served at the LINE Hotel, the anticipation was growing for the main event of the night: #WeAllGrow Summit’s inaugural Storytellers event presented by Vive Mejor. We'll be back to relive #WeAllGrow Storytellers in a separate post, as the emotional experience is filled with details we don't want you to miss.

As the Summit drew to a close, attendees bonded during a Sunset Fiesta to engage with friends and colleagues. A toast was made to our community and influencers who dare to thrive and grow. Together.

#WeAllGrow Summit

#WeAllGrow Summit Keynotes and Sessions

The first full day of the #WeAllGrow Summit started off with Kundalina yoga and meditation with Siempre Mujer Editor-in-Chief and yoga instructor, Cristy Marrero. Sponsored by GAIAM, the session’s intention was designed to center the body and mind on growth and possibilities. This powerful ode to self was followed by a delicious breakfast and tea. Nourishing the mind, body and soul was the perfect way to start a very full day of learning and sharing. #WeAllGrow Summit

Following the principles of Kundalini Yoga, Cristy Marrero shared the 7 basics steps to achieve happiness in the first keynote panel of the day titled “A Celebration of Growth.” We learned about her inspiring travels, work relationships and her life-changing aha moments. Joining Cristy was mother and a multi million-dollar business entrepreneur Natalie Boden, who shared her journey in parenting, her cultural beliefs and personal growth. It was a powerful, eye-opening hour inspiring attendees to seek happiness, learn the art of acceptance and find the stillness and courage within to realize their dreams.


Immediately following our Keynote speakers, the stage lit up with  Emmy Award-winning TODAY Show producer and New York Times best-selling author, Alicia Ybarbo, who moderated the panel titled “Bringing the Social to Media”. The talented panel included Marines Duarte, family & lifestyle expert for Univision; Alexys Gabrielle, broadcast journalist, television host, and social media influencer; Jeannette Kaplun, award-winning journalist and TV personality; Andrea Minski,  journalist and TV host; Gaby Natale, media personality and celebrity blogger; Kika Rocha, former fashion and beauty director of People en Español.


These super Latinas shared how they transitioned their careers from traditional media to the digital world, how losing their safety nets opened new opportunities, what it takes to come to this country and succeed without understanding the language and how to achieve your dreams no matter the obstacles.

#WeAllGrow Summit

What does LA bring to the table like no other place can? The Media! What is the #WeAllGrow Summit about? Connections! Attendees were also given the opportunity to show off their elevator pitches to, Baby Center, Siempre Mujer, Ser Padres, MiTú Networks, NGL Media,, TapInfluence, CafeMom and Univision tlnovelas. Set up like a speed dating session, preparation was key, time was limited and there was only one chance to make a lasting impression. No pressure!

#WeAllGrow Summit

In between empowering keynotes and career-changing meetings, Vive Mejor spoiled attendees with massages and manicures in the Expo Hall. While some picked out their nail colors, others created personalized lockets with Origami Owl just a few tables away. The Expo Hall was all about individuality, bonding and heartfelt moments … and of course a giveaway! ScholarShare was there as well and hosted a contest for chance to win $250 towards a college savings plan.

#WeAllGrow Summit Neutrogena

Noon crept up quickly and it was time to eat again. But it wasn’t just any meal. A keynote lunch hosted by Neutrogena at the LINE Hotel ala Roy Choi can only mean one thing - Superb dining! Michelle Freyre, General Manager of Neutrogena, joined us for a very candid presentation about her experience as a Latina in a leadership role in the most leading skincare and beauty companies within the Johnson & Johnson family. She also made a very special exclusive announcement and introduction - Mexican actress and singer Eiza Gonzalez is to become the new Neutrogena ambassador for both general and hispanic markets. Eiza shared her love for Neutrogena products and talked about her life in the spotlight since childhood and her life-long enthusiasm for Neutrogena products. Congrats, Eiza!

The magic continued on the 12th floor with mimosas, cake pops, stylists, facials, music and lovely beauty vlogger and hostess Dulce Candy at the Neutrogena suite and Social Media Sanctuary.

#WeAllGrow Summit Neutrogena

Needless to say, everyone looked and felt like they just stepped out of the salon during the conference. Even with a packed house, the stylists did an amazing job getting everyone dolled up and feeling great. Decorated with white drapery and luxury sofas, the sanctuary was a coveted room for stopping by to relax in between panels. The sessions were rich with information and tools for building businesses and creating brands.

#WeAllGrow Summit

Brenda Cisnero of Mejorando Mi Hogar, Denisse Icaza of Ahorros Para Mama and Divina Rodriguez of Dancing Hotdogs shared tips and tricks for scoring major deals both on and off the blog.

Whether you’re a newbie or veteran, Daily Baez of Daily Curlz, Pattie Cordova of Living Mi Vida Loca, Cindy Limon and Roxy Limon shared their personal journeys, experiences and insights for creating a successful and fulfilling vlogging career. If you’re just starting out, make sure you explore the Creative Studio option on YouTube to get the most of your channel!

With so many a-ma-zing Latina food bloggers, it’s not a conference (or a blogosphere!) without them.The invaluable information that was shared during the food styling workshop led by Clara Gonzalez of Dominican Cooking, Meseidy Rivera of the Noshery and Ericka Sanchez of Nibbles & Feasts had everyone clinging to their every word. From what cameras they preferred to what each thought about a certain styling or photography technique, attendees asked all those questions they’d been itching to get an answer about. No one wanted to leave the room! After all, who doesn’t love a beautifully styled food photo? The foodie love didn’t end there, the session that followed included a panel of food bloggers turned authors: Morena Escardo of The Everything Peruvian Cookbook, Pilar Hernandez of Comer rico: Del blog a la mesa, Yvette Marquez-Sharpnack of Muy Bueno Cookbook and Vianney Rodriguez of Latin Twist. This panel of respected recipe developers inspired attendees to get out there and materialize their recipes into a beautiful book

The panels continued throughout the rest of the day with a little something for everyone. Whether you’re more of a traditionalist when it comes to blogging or prefer to take your story outside of the blog, you were covered.

#WeAllGrow Summit

Ismerai + Annette of LoveLuxeCo, Maya Murillo of Maya in the Moment, Angie Ramirez of Little Inspiration and Daniela Ramirez of Nany’s Klozet talked about their Vine and Instagram techniques. From perfectly curated images to what appears to look like candid moments and videos, all are carefully executed with consistency in mind. These platforms are given the same attention to detail as their blogs. Guest were encouraged to use their own authentic voice and noted that it’s good to be inspired but in the end people are going to know if it's genuine or not.

Taking things even further from the blog to TV and print was the next topic led by Bren Herrera of Flanboyant Eats, Jeannette Kaplun of Hispana Global and Mercedes Sanchez of Be Chic Mag. This powerhouse panel talked about the highs and lows of getting your voice out there and your talents noticed. A little bit courage and belief in yourself goes a long way. But no matter how good you are at what you do, good writing skills are key in getting the right people to notice you. No one knows that Maura Hernandez, editor of and Lorraine C. Ladish, author and founder of VivaFifty. Attendees were given tips for improving grammar and what editors are looking at when reviewing their work.

Guests spent the rest of the evening taking it easy, dining at the hotel and exploring Los Angeles. Another full and exciting day was ahead, including breakfast in bed, sponsor suites and the much anticipated Storytellers session!

#WeAllGrow Summit