Webinar 001 Recap: Creating a Social Media Content Calendar to Grow Your Brand

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Planoly Brand Partnership Manager Priscilla Castro spent an hour dropping all kinds of knowledge on "How to Create a Social Media Content Calendar to Grow Your Brand" with us during an hour-long live webinar. 

Planoly (affiliate link), which was recently backed by Instagram as an official business partner, is the first ever visual Instagram scheduler and Priscilla is a badass jefa that knows her stuff. In fact, she blew us all away! And by "all" we mean the hundreds who joined us live during the webinar. 

Our gente turned out worldwide for this seminar. We had folks from coast to coast in the U.S. and international visitors from Brazil, the Dominican Republic, Spain, Australia, the U.K., New Zealand and so many more places watching live. 

The webinar was lit, to say the least. 

Here’s a brief recap of what Priscilla covered:

  • Tapping into the power of Instagram
  • Developing a social media strategy
  • The anatomy of a social media content calendar
  • How far in advance you should plan out your content calendar
  • Establishing your brand guidelines
  • Creating standards for posting content
  • Tracking your metrics and setting goals
  • Implementing an engagement strategy with your content
  • How StyleLink.it can help your social media strategy as an influencer
  • Answers to great questions submitted by our community about best practices on Instagram


If you missed it, don’t worry. We got ya! 

Watch the replay here!

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