According to a report released by Chute and Thuzio 360 (a social influencers procurement platform), 66% of the more than 200 marketing professionals surveyed used social influencers as part of their marketing strategies in 2016.
So what is a social influencer? They are individuals who have established a strong online presence through multiple channels and have created a large following. Influencer marketing is the ability to sway the actions and opinions of an audience of prospective customers.
The main reasons companies use social influencers is their concerns about ad blocking and ad avoidance. This fact is that many Americans will use ad blockers. Can you blame them? People don't want to be bothered and simply are overwhelmed with ads popping up everywhere. The social influencer is the perfect solution. You would most likely trust the social influencer because of their authenticity and persona.
That's why brands seek social influencers with high numbers. It's a matter of the audience reach, click-throughs, impressions, and demographics.
If a social media influencer is attached to a brand, then it can be a win-win on both ends. The why comes into play. Why is a social influencer more trusting than an ad? Why does a social influencer get more likes than the retailer themselves?
Loyal audience followers will most likely trust the influencer than the brand themselves. For bloggers, it's an ideal way in marketing their brand and in turn gaining more online presence.
So if you're a blogger with a strong online presence, you might want to consider becoming a social influencer. ¡Buena suerte!
By Maritza Diaz