The LBC Connections are just getting better and better, and are giving us tons of reasons to smile and share with the world! Recently, we embarked on a fun Instagram journey with 30 #LatinaBloggers who snapped a selfie to show us their best #SmileStyle in collaboration with Crest and Univision's Premio Lo Nuestro. Crest wanted #LatinaBloggers and their communities to be red carpet ready with their Crest 3D White Whitestrips just in time for Univision's annual Premio Lo Nuestro, which aired live on February 20th. To get the celebration started, the brand hosted a fun contest for anyone who snapped a pic and shared their best #SmileStyle! What did they win? An on-air mention during Noche de Estrellas and Despierta America the next day!
Each blogger posted three photos of themselves on Instagram showing off their fabulous smiles and also joined us on the night of the Red Carpet event for our #SmileStyle Twitter Party hosted by @jeannettekaplun @diariodelamoda @nanysklozet @kikarochamoda. Winners took home gift cards and Crest 3D White Whitestrips, all while watching the red carpet fun with us, their Twitter friends and Crest! And of course, it would not be a party without a Latina Blogger reporting live from the carpet. La Roja of Las Gringas Blog was sharing red-carpet-fun pictures and keeping us all in the know as the celebrities rolled in one by one. You can read all those details HERE!
A huge thank you to Crest for such a fun campaign!