Are you utilizing Instagram's Story feature? The Snapchat-inspired feature allows you to film, photograph, and colorize your content.
Instagram stories are displayed based on an algorithm. Meaning, the more you engage with another user, the better chance you’ll see their story. Instagram already commands a captive audience of 300 million users. As for Snapchat, there are about 150 million users. It’ll benefit your brand to start using Instagram Stories because of its’ reach of a wider audience.
The ability to create an Insta-story is brand friendly. It’s another way to communicate your message especially with video. Recently, Instagram Stories have given the user the ability to download the video file to your smartphone. With the options of filters, colored text, and secrecy settings, the user can now add more to their ‘vision board’ of beautiful imagery.
Instastories are just as fun and engaging as other social media platforms. Perhaps, you’re a Snapchat addict that won’t let go of the puppy filter. We won’t be surprised if Instagram adds quirky animal filters to sway the user
How do you engage through Insta-story?
By Maritza Diaz