2016 Reflections

2016 was by far one of the most interesting, challenging and thought-provoking years in a long time. With everything that lies before us at this moment, there’s no better time than now to use our voices and talents to elevate others and be the change we want to see. With the extraordinary work executed by the members of our community this past year, we have no doubt that we will continue to leave our mark in the digital space as the thought leaders, influencers and boss ladies that we are.

Looking back at our campaigns and #WeAllGrow events has warmed our hearts and filled us with pride to see all that we, as a community, have accomplished. We’ve traveled, celebrated nuestra cultura, cried and laughed together. We’ve built businesess, collaborated with and counted on each other when the world just didn’t seem right.

We’ve also had the absolute privilege and honor of working with multiple brands and corporations whose missions align with ours. Empowerment, strength, courage and the celebration of sisterhood have been at the core of our campaigns and events thanks to the brands who choose to be part of our movement in a meaningful way.

Here are our campaign highlights of 2016.

Chewbacca mom wasn’t the only one feeling the Kohl’s love last year. #LatinaBloggers celebrated Las Pascuas with them, and had a blast choosing from their wide variety of Spring outfits for the whole family.

Dove Dry Spray Antiperspirant was a must-have for us in 2016. Whether they were attending a red carpet event, hosting a girls night out or traveling around the world, #LatinaBloggers were protected for 48 hours with a with a light and fresh fragrance that only Dove can deliver.

Some campaigns took us on the road! Staci Salazar of 7 on a Shoestring and her family traveled from Dallas to Sioux Falls on America’s longest highway (I-90) to see how far Scott 1000 would take them.


Fashion, events and travel are just some of the topics we covered in 2016. Beauty was also was very much present, as Latina Influencers teamed up with Clinique to share their skincare routine. As usual, the tutorials were on point and the images were gorgeous.

And of course, the year would not be complete without the smell of something cooking in the kitchen. #LatinaBloggers encouraged us to never skip breakfast again with their collaboration with the American Egg Board. We can’t build our empires on an empty stomach!

The debut of Disney’s first Latina Princess, Elena of Avalor, was a full-on celebration with screening parties, art activities and little girls everywhere feeling the familia love on the Disney Channel. We were very proud to be part of this special event in Disney history!

Not only did we leave colorful and rich digital footprints all over the internet like bosses, we also created magic brick and mortar style with our fabulous and inspirational #WeAllGrow events.

450 attendees gathered at the Maya Hotel in Long Beach last March to share their stories, connect in person with online friends and build long-lasting relationships with brands and sponsors. From meditation and groundbreaking keynotes to inspiring sessions and trips throughout the city, the Summit encompassed what it means to live moments of awe.

From the beginning, we knew it was important it was to make build a true community via in-person connections with the Latinas who are at the forefront of changing the conversations online. We still believe that there is no substitute for face to face connections. Our culture is best experienced live, so we expanded our events to new locations and themes.. This year, as part of #WeAllGrow Cities, we headed to Miami for a full-day of learning, laughing and pure magic.

Through the years, we’ve seen plenty of changes in the digital landscape but no matter what may be trending at the time, family comes first. To honor how it all began online for many of us, we launched #WeAllGrowFamilia, and it was everything California dreams are made of and more.

Munchkin welcomed us to their headquarters with open arms, and it’s become one of our new favorite places in LA. Surrounded by art and sunshine, the one-day event was packed with actionable take-aways for launching a business while raising a family. For example, Camila Alves’, co-founder of Yummy Spoonfuls, down to earth approach to work, family life and travel inspired many attendees to let go of their guilt of pursuing their dream business.

We have much more in store for you in 2017, including our annual #WeAllGrow Summit in March in Long Beach and our second trip back to the Big Apple for #WeAllGrowNYC. We are planning exciting new campaigns for you with new brand partners, and continue with our mission to find new ways for our community of Latinas to grow.

If you know a Latina who is looking to grow her influence online as well as join us as we come together in 2017, share our signup form with her! Because when one grows, we all grow.

Here’s to 2017!