Irma Martinez


Irma Martinez, founder and creative director of Trendy Inc., is one of the most well known and respected fashion stylists in the U.S. and Latin America. She has not only collaborated with artists like Thalia, Pitbull, Carlos Vives, Gloria Estefan and many more, but has also emerged as a dominant force in the fashion industry. She’s been named among the 25 Most Powerful Women by People en Español magazine, as well as one of the 75 most influential people by Poder magazine.


Irma began her career over 20 years ago when styling was not even regarded as a job, much less as a profession, making her a pioneer in the field. For two decades, Irma has built an impressive portfolio of clients that includes not only big names but also big brands. She has been a constant staple during the broadcast of TV shows, like the Latin Grammy Awards, Premios Lo Nuestro and Premios Juventud, La Banda and La Voz Kids.

Looking to inspire the future generation of young designers and fashion lovers in general, Irma just published her first book, “El Manual del Estilista" about her success as a professional and an entrepreneur.

Launching in 2017, Irma is developing Trendy Academy, an educational center in Miami to inspire and provide tools to young people who want to learn how to develop a career in styling. Classes will be offered onsite and by video-stream and workshops will be scheduled in cities across the US and Latin America. In addition, Trendy Academy will focus on creating workshops for people who need to find, develop and maintain their own personal style.