Having worked with BabyCenter since 2008, Clarisse Céspedes was appointed as executive editor in July 2016. She is responsible for the editorial and social teams, oversees the development of new articles, emails, tools, videos, apps and other digital content experiences. She also partners with sales.
She began as a writer for Univision TV before moving to Telemundo as a news producer in 2001. She built her skills there for the next six years, also working as a reporter for the San Jose Mercury News during this time. At BabyCenter, she started as a web producer and senior editor, then as a special projects manager in 2010, taking charge of content sponsorship. Two years later, she helped to create and manage the Blog de BabyCenter. She was named managing editor of BabyCenter en Español in 2014. She has been a leader in developing new ad programs for BabyCenter clients, as well as training international editors on SEO best practices.