Mishka Pitter-Armand is head of brand advancement at the Girl Scouts of the USA. She oversees the development and execution of dynamic, integrated marketing strategies and plans that position the Girl Scouts as the premier girl leadership brand. Mishka has spent her career elevating brands, such as JDRF International, Starbucks Frappuccino and Mountain Dew, by using the power of cultural influence, media and design to tell their stories. At JDRF International - the world’s leading type 1 diabetes research foundation - she re-built the brand marketing function, instituting core principles, processes and priorities. During her long tenure at PepsiCo, she led marketing for core brand franchises; at Mountain Dew, she conceptualized and built Dew Labs, Dew’s Mashable award-nominated, social media-activated consumer community and launched the best performing new flavor in Mountain Dew history. She also ignited Starbucks Frappuccino’s digital and social media strategy, significantly improving consumer engagement and brand awareness. Mishka has that special sauce that combines analysis and creativity to birth new ideas that break through the cluttered marketplace.
Mishka received her MBA from Harvard Business School and MS from Florida A&M University. She lives in Yonkers, NY, with her husband and two sons.