Karla Ortiz is a digital marketing professional who, during her years with Universal Music Group, developed highly successful global engagement campaigns for legendary artists including Andrea Bocelli, Rod Stewart, Mary J. Blige and more. With an authentic passion for music and culture, she led innovative campaigns that included the introduction of geo-fenced content at live events and exclusive music experiences through global streaming partners.
In 2009, when Virgin America launched WiFi across all flights, Ortiz planned and participated in one of the company's first in-air live Q&A's with the DJ duo, Crystal Method. Her PR & partnership savvy has also landed her clients features in the Wall Street Journal, Huffington Post, NPR, Billboard, TIME and the LA Times.
As part of the leadership team at baby lifestyle brand Munchkin, she oversees the brand's global social media presence while managing all sponsored events, multicultural initiatives, and influencer marketing campaigns to amplify their clever, innovative products.