Born in Southern California and raised in Mexico, Frances is proud to be bilingual and bicultural. Frances earned her dual degree in marketing and Spanish from California State University, Long Beach in 2013. She proceeded to work in digital marketing and social media for Lexus. Currently, Frances is the Multicultural Marketing Strategist for Read Conmigo, a bilingual literacy program sponsored by Infinity Insurance. Frances helps lead the strategic and creative development of all Read Conmigo efforts, including digital, print, TV, experiential, and social media. She’s passionate about building relationships and connecting people with brands through the power of community. She loves to travel and blog during her free time.