This week Maseca® launched a brand new website and campaign with the aptly penned main tagline of "Maseca Nos Gusta." The website clearly reinforces Maseca as a staple in Latin recipes, but also shines a light on its healthy and nutritious qualities. To help drive the message home, Maseca has partnered up with Latina Bloggers Connect and ten bloggers from varied Latino heritage backgrounds to develop content and amplify the brand's initiatives as Amigas Blogueras.
The ten well-known bloggers, who blog in Spanish, English and both, will be creating posts to appear both on their sites and on the soon-to-launch MiMaseca.com blog. The bloggers are such an integral part of the campaign they even have their own tab on the site's main navegation menu which takes you to a splash page with all their photos, bios and links. Check it out.
This is definitely a brand/blogger relationship to watch as it develops since both Maseca and the bloggers alike are investing time, energy and resources into it and both parties are fans of each other.