Keynote Panel: The Convergence Of Influence

TODAY.COM latina bloggers
TODAY.COM latina bloggers

In a committed effort to stay ahead of trends and growth opportunities for our community of Latina content creators, #WeAllGrow Summit 2016 is excited to announce the Keynote panel, The Convergence of Influence: How Traditional And New Media Are Connecting To Reach Audiences In Modern Ways. As New Media becomes a viable access point to audiences, come learn how Traditional Media plans to converge the two.

The Convergence of Influence: How Traditional And New Media Are Connecting To Reach Audiences In Modern Ways

The world of digital content has proven itself to be a powerful source of influence. No longer in its infancy, New Media connects with readership in creative, measurable ways and the world has taken notice. Along with advertisers and brands, major media outlets have begun the exciting convergence of influence; blending their traditional media and on-air reach with modern, digital content that accesses their audience at any point, from the comfort of their homes to the palm of their hand.

In this panel of media experts from and NBC Universo, #WeAllGrow attendees will learn the most current strategies and methods to partner with major media companies for both on-air and online exposure. Two of TODAY’s newest online destinations - The TODAY Parenting Team and The TODAY Food Club - will be introduced, showcasing the benefits of capitalizing on national exposure with digital influence.

With new media growing exponentially, digital content creators and traditional media outlets look to converge their influence in order to best serve their audiences in modern, convenient ways.

Moderated by Alicia Ybarbo, a producer at NBC's Today Show for more than 14 years, our expert panel is coming to #WeAllGrow Summit 2016 ready to share industry trends and insider knowledge on connecting with audiences in modern ways.

Alicia Ybarbo is a five time Emmy Award-winning television producer and New York Times bestselling author. A producer at NBC’s Today Show for more than 14 years, Alicia has worked on topics spanning from lifestyle to breaking news and currently focuses her ideas on the 9am and 10am hours. She became an accomplished author in 2009 with her first book, “Today’s Moms: Essentials for Surviving Baby’s First Year,” (Harper Collins). Her second book, “Sh*tty Mom: The Parenting Guide for the Rest of Us” (Abrams 2012) was on both the New York Times and Los Angeles Times bestseller lists. As a social media mom with more than 470,000 Twitter followers, @TodaysMoms has been listed by as ”One To Follow” since 2009 and ranked #3 on “The 50 Best Twitter Moms” by You can also follow Alicia at @ShttyMom and @AliciaYbarbo. She lives in New York City with her husband and two children.

Laura Fuentes is the CEO of MOMables, where she helps parents make fresh school lunches and meals food their kids will love with easy meal plans and an online fresh meal delivery business. She’s the Author of three cookbooks, spokesperson, YouTuber, makes regular television appearances, and a successful entrepreneur. Laura works with numerous brands on campaign work, contributes recipes to print magazines, is a TODAY Show & contributor, and writes for Parents and the Huffington Post.

Yarel Ramos lights up the screen as the host of NBC UNIVERSO. A native of Los Angeles, Yarel was born the first of three children to Mexican immigrant parents in Los Angeles. With a double bachelor’s degree in Broadcast Journalism and International Relations from the University of Miami, she is now pursuing her Master’s Degree from the University of Southern California. On camera, whether conducting incisive interviews, or shining in the spotlight on the red carpet, Yarel radiates with the vivacious verve and sparkling charisma that has defined her as one of Hispanic television’s most captivating personalities.

Lilliana Vazquez is a multi-media powerhouse making waves on screen and online with her hallmark brand of personality, accessibility and expertise. Her approachable attitude and enviable style have made her one of the most in-demand television hosts and experts in the country. Vazquez is a contributor on The TODAY Show and lends her fashion prowess to Access Hollywood, E! News, Wendy Williams and The Rachael Ray Show … just to name a few. She is an Emmy-nominated host and producer who recently added author to her resume with her highly anticipated first book, The Cheap Chica’s Guide to Style: Secrets to Shopping Cheap and Looking Chic. Vazquez is also the creative force behind, where she and her team of tastemakers share the best shopping, trends and inspiration to help you live your most stylish life, effortlessly.

She currently resides in New York City and can be seen daily on NBC’s The Meredith Vieira Show.